EZ Texting is an exceptionally intuitive text messaging platform full of useful features. Nontechnical business owners and those with little or no marketing experience should have little trouble with the software, because it's so easy to use.
Editor's score: 8.2/10
An aspect of EZ Texting that we particularly like is its vast array of industry-specific content to give you marketing ideas that prompt you to action. Additionally, the template library is superbly integrated into the messaging apps within EZ Texting. Competitors should follow its lead with this, because most make using templates much harder than it needs to be. EZ Texting has 49 built-in templates, and you can connect it to more than 3,000 apps through Zapier.
EZ Texting has partnered with photo library Shutterstock, which provides access to 20 million images that you can use for MMS business messages. There is also an intuitive Canva-like feature built in to help you create branded announcements, invitations and promotions. It has plenty of design templates too, in case you're not familiar with graphics packages. For those who need help (although the platform is so easy to use that not many will), the EZ Texting website is full of guidance and helpful information.
The platform's three main pricing plans range from $19 to $49 per month, and each includes 200 outgoing texts and free incoming texts. If you need to send a lot of messages, EZ Texting is expensive compared to other platforms. Unfortunately, your expensive unused text credits don't roll over from month to month.
There are four plans, which are flexible for any size or type of business. EZ Texting uses a credit system for messages, so you are in control of the volume of messages you want to send and your budget. The Value plan is $24 a month and offers 200 credits at a rate of 4 cents per additional credit. The Custom package costs $374 per month, and while it also includes 200 credits, the rate is only 1 cent per additional credit. Annual plans offer savings of up to 20% per package.
In early March, EZ Texting and Shutterstock announced a partnership that allows EZ Texting users to send MMS picture messages. For no extra cost, EZ Texting customers can now choose from Shutterstock's collection of millions of royalty-free images to create promotions, announcements and invitations. Users also gain access to an image editor and hundreds of design templates to quickly design an MMS marketing campaign to boost sales, drive engagement and promote their product or service.