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Business Intelligence

Get the latest trends, tips, and solutions on how to effectively and efficiently run your business with our many resources on business intelligence.

Latest: Advice, Tips and Resources

The Best Internet Marketing and PPC Management Services of 2022
By Sean Peek | April 01, 2022

Compare the best online marketing services side by side. Read in-depth reviews and learn how the best online marketing companies stack up.

What Is Customer Analytics?
By Nicole Fallon | February 16, 2022

Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.

What Big Data Means for Your Small Business
By Andrew Martins | February 16, 2022

In an increasingly digital world, the amount of data a small business must parse gets larger by the year. Learn what big data means for your SMB.

How to Use Customer Feedback to Your Advantage
By Thomas Griffin | February 15, 2022

Here are four ways you can use customer feedback to improve your business.

Best Reports to Run in Your CRM System
By Matt D'Angelo | February 14, 2022

The reports your customer relationship management (CRM) tool can run offer important insights that can help your small business grow.

Creating a Sales Manual
By Jamie Johnson | February 14, 2022

Build a winning sales force by giving your team a tool to live by

What Is A/B Testing in Email?
By Jamie Johnson | February 14, 2022

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

What Is Dynamic Pricing, and How Does It Affect E-commerce?
By Jawad Khan | February 03, 2022

Dynamic pricing is one of the trends that has taken the e-commerce industry by storm. Find out why it's important for your business.

7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | February 02, 2022

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | February 02, 2022

Your most valuable asset is your brand reputation. Learn how to protect it.

How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn't)
By Adam Uzialko | February 02, 2022

Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive.

16 Effective Methods to Make the Most Out of A/B Testing
By Sean Peek | February 02, 2022

The right approach can be the difference between good results and wasted time.

48 Free Websites to List Your Business
By Max Freedman | January 31, 2022

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

4 Tips to Improve Your Website's UX
By Thomas Griffin | January 31, 2022

Your product, service or content won't be enough if customers have a frustrating experience on your website. Here's how to improve the user experience on your site.

3 Lessons Modern Marketers Can Learn From History's Greatest Advertisers
By Matt Shealy | January 31, 2022

Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.

Decision Support Systems Applications and Uses
By Shayna Waltower | January 14, 2022

Decision support systems may provide businesses with more accurate projections, better inventory management and data analysis.

The Best Online Reputation Management Providers of 2022
By Skye Schooley | December 21, 2021

Which is the best online reputation management service for your business?

POS Reports Your Retail Business Should Be Using
By Donna Fuscaldo | August 23, 2021

Increase sales and minimize waste at your store with the data already in your POS system.

How to Create a Market Research Plan
By Max Freedman | July 23, 2021

Having a solid market research plan is a critical first step in starting, buying, or growing a successful business.

How Your Travel Company Can Use a CRM
By Max Freedman | June 18, 2021

If you run a service for travelers, your customer relationships are your lifeblood. This is where CRM software can help.