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Article
Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | October 19, 2021

Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.

Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | October 19, 2021

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

Article
How to Accept Apple Pay
By Jennifer Dublino | October 15, 2021

Apple Pay is the top contactless mobile payment method in the U.S. Learn how your business can start accepting Apple Pay online and in person.

Article
Returning Customers Spend 67% More Than New Customers - Keep Your Customers Coming Back with a Recurring Revenue Sales Model
By Market Expert | October 15, 2021

It's common business knowledge that it's cheaper to retain a current customer than it is to attract a new one.

Article
The Game of Pricing: How The Number 9 Affects Purchase Behavior
By Mark Anderson | October 15, 2021

What does the number 9 have to do with pricing? A lot. Are you using it right?

Article
77% of People Read Online Reviews Before Buying: Are They Finding You?
By Jimmy Rodela | October 15, 2021

Are you looking for a tried-and-tested online marketing strategy that can explode your sales? Product reviews can help you just that.

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | October 14, 2021

Capture more leads and convert traffic with email pop-ups on your website.

Article
How to Write a Welcome Email
By Rachelle Gordon | October 13, 2021

First impressions matter, especially in email marketing. In this guide, discover how to craft an impressive and engaging welcome email.

Article
How to Describe Your Business
By Rachelle Gordon | October 13, 2021

Find out how you can boil down your business to a few keywords.

Category
The Best Email Marketing Services and Survey Software of 2021
By Sean Peek | October 12, 2021

Here are our picks for the best email marketing services in 2021, including for small business, large business, free, low-cost, overall and survey software.

Article
Under Promise, Over Deliver: The Must-Do's of Customer Retention
By Megan Totka | October 11, 2021

It costs five times more to find a new customer than to retain a current one, use these tactics to keep your customers coming back.

Article
Why Testimonials Work: The Psychology of Social Proof
By Tomer Harel | October 11, 2021

When we understand the psychology behind social proof, we can begin to strategize ways of using it to our advantage. Tips inside!

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Article
What Is Opt-in Email Marketing?
By Jennifer Post | October 06, 2021

Opt-in email marketing benefits both buyers and sellers, offering the potential for a seamless sales relationship.

Article
What Is Lead Scoring?
By Julie Thompson | October 01, 2021

Lead scoring can help prioritize your top leads, increase conversions, and improve communication between your marketing and sales departments.

Article
How to Boost Your Email Lead List Through Social Media
By Sean Peek | September 30, 2021

Build a lean, more effective email lead list by marketing through social media.

Category
The Best Answering Services of 2021
By Adam Uzialko | September 30, 2021

Our teams have compared the best answering services for 2021. See up-to-date reviews and prices for these top-rated services.

Category
The Best Text Message Marketing Services of 2021
By Rachelle Gordon | September 27, 2021

This guide explains how to choose a text message marketing service, as well as summaries and reviews of the best SMS marketing services of 2021.

Article
15 Top POS System Features
By Sean Peek | September 20, 2021

Find out which features to look for when you're shopping for a new POS system.

Article
Back to Basics: 10 Offline Marketing Tactics That Still Work in Today's Digital World
By Sean Peek | September 16, 2021

The explosion of digital marketing has opened up opportunities in offline channels that can mean major returns for your business.

Article
13 Smart Ways to Better Market Your Retail Store
By Sean Peek | September 16, 2021

With the right marketing, brick-and-mortar stores can still compete.

Category
The Best Medical Software of 2021
By Adam Uzialko | September 10, 2021

This guide explains the importance of EMR systems and medical practice management software to medical practices, how to choose the right platform for your organization, and which EMR systems and...

Article
8 Ways In-Store Tablets Improve the Customer Experience
By Skye Schooley | September 08, 2021

Tablets can maximize your space, improve product displays, gather customer data and more.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | September 07, 2021

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Article
Everything You Need to Know About Email Marketing
By Sean Peek | August 31, 2021

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Article
11 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | August 31, 2021

These marketing tools and tips can help you make the most of social media.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | August 31, 2021

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are 10 tips to help you avoid that problem.

Article
Email Etiquette: 10 Ways to Respect Your Customers' Time
By Skye Schooley | August 31, 2021

Following proper etiquette in customer communications will build trust and loyalty.

Article
3 Keys to Winning High-End Customers in a Luxury Market
By Sean Peek | August 30, 2021

Follow these tips to cultivate an exclusive brand image and high-end consumer following.

Article
How to Choose a POS Cash Register
By Donna Fuscaldo | August 30, 2021

Learn about the differences between a traditional cash register and a POS system.

Article
20 Features to Look for in a CRM
By Sean Peek | August 30, 2021

Here are the top qualities to consider when selecting CRM software for your business.