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Trending Marketing Topics

What Is A/B Testing in Email?
A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.
Jamie Johnson
Jamie Johnson
Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Eric 'ERock' Christopher
Eric 'ERock' Christopher
What Is CTR in Email?
Click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
There are a number of text message marketing laws that your business should be following when trying to reach its target audience.
Jordan Beier
Jordan Beier
12 Best Ways to Use Business Texting
Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
13 Simple Solutions for Tracking Your Industry's Trends
By Jamie Johnson | January 27, 2022

You can learn a lot by staying on top of what is happening within your industry.

Article
How to Make Money in Retirement: A Guide to Turning a Hobby into a Side Business
By Chad Brooks | January 25, 2022

Many retirees turn side interests into income. Learn how to make money in retirement.

Article
Best Brand-Building Marketing Agencies
By Sean Peek | January 25, 2022

Your company's brand is essentially its personality, and it's important to align it with your values and make it shine through in everything you do.

Article
Experience Over Goods: The Millennial Shift in Spending
By Victoria Heckstall | January 24, 2022

Millennials are different from other generations in a variety of ways and their shopping habits are no exception.

Category
The Best Text Message Marketing Services of 2022
By Rachelle Gordon | January 24, 2022

This guide explains how to choose a text message marketing service, as well as summaries and reviews of the best SMS marketing services of 2022.

Category
The Best CRM Software of 2022
By Lisa McGreevy | January 24, 2022

This buying guide includes our best picks for CRM software and tips for purchasing the right CRM solution for your small business.

Category
The Best Email Marketing Services and Survey Software of 2022
By Sean Peek | January 24, 2022

Here are our picks for the best email marketing services in 2022, including for small business, large business, free, low-cost, overall and survey software.

Article
Using Coupons to Drive Engagement and Retention
By Sean Peek | January 20, 2022

Learn how relevance and a focus on savings can boost both sales and the bottom line.

Category
The Best Medical Software of 2022
By Adam Uzialko | January 20, 2022

This guide explains the importance of EMR systems and medical practice management software to medical practices, how to choose the right platform for your organization, and which EMR systems and...

Article
How to Create an Email Drip Campaign for Increased Engagement
By Thomas Griffin | January 14, 2022

If you've never used a drip campaign, here's a step-by-step guide to creating one.

Article
4 Simple Ways to Boost Engagement With Email Marketing
By Chris Christoff | January 13, 2022

Is your brand taking advantage of email marketing to grow? If not, you're missing out on an opportunity to build strong customer relationships, improve engagement and drive sales.

Article
How to Write an Effective Cold Email
By Sean Peek | January 11, 2022

Cold emailing is one of the most successful ways to generate new leads for your business.

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Article
What Is an Auto-Dialer?
By Shannon Flynn | January 11, 2022

Auto-dialers use software that automatically calls phone numbers. They are used in industries ranging from healthcare to sales and can help your business cut costs and boost productivity.

Article
How Technology Is Changing Online Advertising
By Stella Morrison | January 10, 2022

Advertisers must adapt to new technology or be ignored online.

Article
Promo Code Paradise: Using Discount Coupons to Skyrocket E-Commerce Sales
By Sean Peek | January 06, 2022

One of the many things that make a shopper's heart skip a beat is promo codes. Use discount codes to grow your sales now.

Article
Projection Mapping and the Law: What Advertisers Should Know
By Sean Peek | January 06, 2022

Projection mapping is a great form of advertising. However, it's important to understand the associated legal issues.

Article
How to Choose a Mobile POS System
By Skye Schooley | January 06, 2022

Learn what features to look for when choosing a mobile point-of-sale app for your SMB.

Article
Time for Change: When to Rebrand and How to Begin the Process
By Joseph Chierotti | January 05, 2022

Thinking of rebranding your business? Here's how to know when it's time to rebrand and an intro on how to start.

Article
Will Vlogging Be the Next Big Thing in Branded Content?
By Matt Byrom | January 05, 2022

There are so many types of branded content to consider when coming up with your marketing strategy, is vlogging the next big thing?

Article
4 Reasons Why Your Facebook Ads Are Not Converting
By Mari Smith | January 05, 2022

Facebook ads are the most targeted traffic your money can buy. Here are a few critical tweaks to convert your ads.

Article
B2C and B2B Ecommerce: Whats the difference anyway?
By Bryan Robinson | January 05, 2022

When it comes to eCommerce, what's the real difference between marketing to B2B and B2C consumers? Here's what you need to know.

Article
How to Find Drop Ship Suppliers for your E-commerce Business
By Bryan Robinson | January 05, 2022

Drop-shipping is an attractive model for E-commerce sellers, minimizing costs and simplifying logistics. But how do you find good suppliers?

Article
Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising
By Ryan Stewart | January 05, 2022

Facebook's local ads are a great way for small businesses to reach hyper-local customers using a small budget ad spend.

Article
Facebook’s User Base Is Getting Older: What Does This Mean for Marketers?
By Tommy Wyher | January 05, 2022

Does your marketing strategy need to change as the Facebook user base gets older? Find out what this means for your business.

Article
Inspiration Meets Strategy: The Top 10 Must-Read Books for Marketers
By Jess Bahr | January 05, 2022

Get ready to be inspired while learning key marketing strategies. You do not want to miss these marketing page-turners.

Article
Marketing Automation for Small Business Without Sacrificing Customer Data Privacy
By Sam Bocetta | January 05, 2022

GDPR has created a more security conscious data-handling environment for every online marketer that cannot be ignored unless very large fines are untroubling.

Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | January 04, 2022

Google Ads can make a company more successful if the campaign is implemented correctly.

Article
What Is Sales Pipeline Management?
By Nicole Fallon | January 03, 2022

When managed properly, your sales pipeline can be a rich source of leads ready to be converted to paying customers.

Article
15 Successful Text Message Marketing Examples
By Shannon Flynn | January 03, 2022

Streamline, organize and optimize your next SMS marketing campaign.

Article
Show Me the Money: How to Turn Site Visitors into Paying Customers
By Matt Byrom | December 22, 2021

You'd expect that a lot of traffic coming through to your website would automatically mean more customers and sales, yet it doesn't. Why?