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Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.
Compliance is critical if your business relies on credit cards, but you need to know what the rules are and who makes them.
Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.
Companies with an employee-centric culture are surrounded by employees who take pride in the business and feel valued and encouraged to make suggestions.
Venmo isn't just for Gen Z anymore. Venmo for Business is an easy, contactless payment solution small businesses should consider. Here's what you need to know.
PayPal is a popular payment facilitator that can help your business start accepting credit cards, but it's not the only game in town. Here are some PayPal alternatives to consider.
Apple Pay is the top contactless mobile payment method in the U.S. Learn how your business can start accepting Apple Pay online and in person.
Accounts payable reporting involves tracking and recording business transactions. These reports ensure a company's financial data is accurate and up to date.
Capture more leads and convert traffic with email pop-ups on your website.
A commercial umbrella insurance policy adds to the coverage limits of other underlying policies. Make sure you're getting the protection you need.
From dial-up to cable and satellite, businesses have more options than ever for internet service. Here's how to evaluate and implement the right business internet service for your organization.
Paycheck Protection Program loans are coming due, but you don't have to worry about paying it back if you apply for forgiveness.
First impressions matter, especially in email marketing. In this guide, discover how to craft an impressive and engaging welcome email.
When you're choosing a credit card processor, two top options to consider are Stripe and Square. Here is how they measure up against one another.
If you earn money from selling products or services through a third-party provider, like PayPal, you must report that money to the IRS. Learn how to fill out a PayPal 1099.
A general ledger is a record of a company's financial transactions that gives you insight into your company's financial health. Learn what a general ledger is and why you need one.
Processing your accounts payable is a vital part of running a business. Here's what you need to know about setting up a timely and accurate accounts payable process.
The right software will help you track critical financial data in your business, stay on top of your taxes, and pay your employees on time.
Access control policies are an important element of a business's access control system. Learn why you need an access control policy, how to create one, and what it should include.
Choosing a credit card processor can be a tough decision. Here is how PayPal and Square stack up against each other. Content Type: Comparison
This important policy, clause or endorsement can help if an unforeseen event impacts your small business. Learn how it works, what it includes, and when to consider business interruption insurance.
A profit and loss (P&L) statement summarizes a company's revenue, expenses, and profits or losses over a given period of time. Learn what a P&L statement is and why you need one.
These bonds can help small business owners secure contracts with third parties. Learn how they work and how to tell if you need one.
Opt-in email marketing benefits both buyers and sellers, offering the potential for a seamless sales relationship.
Fail-safe and fail-secure locks are critical access control tools that protect your business and the people within. Learn how they work and which system is best for your company.
PayPal Invoicing makes it easy to send professional invoices. This guide will have you doing it in no time.
An insurance endorsement can mitigate specific risks or loss exposure for your small business. Learn how insurance endorsements work, how to use them, and how to request one.
It costs five times more to find a new customer than to retain a current one, use these tactics to keep your customers coming back.
When we understand the psychology behind social proof, we can begin to strategize ways of using it to our advantage. Tips inside!
Lead scoring can help prioritize your top leads, increase conversions, and improve communication between your marketing and sales departments.
Learn how excess liability insurance works, what it covers, how it differs from umbrella policies, and how to determine if excess liability insurance is right for your business.
Workers' compensation settlements factor in future costs to put an injured worker in the best financial position moving forward.
Retained earnings are the funds remaining from a company's net income after all profit distributions are paid to shareholders. Learn how to calculate, track and use retained earnings.
When you understand the relationship between revenue and income, you'll have a better grasp of company expenses and your overall business value.
Financial accounting is documenting your business's finances, often with the help of software. Here's what every business owner needs to know about how financial accounting works.
Insurance is essential to protect small businesses, but costs can be prohibitive. Here's how to evaluate policy types, find out what's affecting your insurance price, and get the lowest rates.
Workers' compensation rates stem from various factors, including industry risk, claims history and payroll costs. Here's what you need to know about workers' compensation, and how to keep costs down.
While similar, human capital management (HCM), human resources information system (HRIS) and human resources management systems (HRMS) are noninterchangeable HR solutions with different purposes.
Human capital management encompasses all the processes a business takes during recruiting, hiring and training to optimize productivity.
An HRIS is an excellent investment for your business that can save you time and increase productivity. Here's everything you need to know about implementing an HRIS in your organization.
A disciplinary action is a corrective measure taken to improve an employee's behavior and prevent future misconduct, violations or poor performance.
Cybersecurity risk management helps companies see which steps are the most important for their companies, leading to more effective security strategies.
9 in 10 IT professionals are concerned their companies could experience cyber attacks, but not all have contingency plans in place.
Hackers use malware to encrypt a business's data or lock them out of the company network. Known as ransomware, this practice has become a big problem for businesses across the globe.
Regular internal payroll audits may help you avoid external ones. Here's how to conduct them.
Choosing the right payroll software for your small business can streamline operations and ensure your employees get paid correctly and on time.
Making proper payroll journal entries is a task with which all small business owners should be familiar.
Night shift differential pay makes it easy to find and motivate daytime employees to work nighttime shifts. Here's how to implement it.
Explore how a discretionary access control system can be an easy, versatile and secure way to keep your data safe.