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Article
Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | October 19, 2021

Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.

Article
Credit Card Payment Processing Rules and Laws You Need to Know About
By Jennifer Dublino | October 19, 2021

Compliance is critical if your business relies on credit cards, but you need to know what the rules are and who makes them.

Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | October 19, 2021

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

Article
Creating an Employee-Centric Company Culture Will Not Be the Death of Your Business
By Jennifer Post | October 19, 2021

Companies with an employee-centric culture are surrounded by employees who take pride in the business and feel valued and encouraged to make suggestions.

Article
Venmo for Business: Is It Right for You?
By Jennifer Dublino | October 18, 2021

Venmo isn't just for Gen Z anymore. Venmo for Business is an easy, contactless payment solution small businesses should consider. Here's what you need to know.

Article
The Best PayPal Alternatives
By Jennifer Dublino | October 18, 2021

PayPal is a popular payment facilitator that can help your business start accepting credit cards, but it's not the only game in town. Here are some PayPal alternatives to consider.

Article
How to Accept Apple Pay
By Jennifer Dublino | October 15, 2021

Apple Pay is the top contactless mobile payment method in the U.S. Learn how your business can start accepting Apple Pay online and in person.

Article
The Complete Guide to Accounts Payable Reporting
By Jamie Johnson | October 15, 2021

Accounts payable reporting involves tracking and recording business transactions. These reports ensure a company's financial data is accurate and up to date.

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | October 14, 2021

Capture more leads and convert traffic with email pop-ups on your website.

Article
What Is Commercial Umbrella Insurance?
By Kimberlee Leonard | October 14, 2021

A commercial umbrella insurance policy adds to the coverage limits of other underlying policies. Make sure you're getting the protection you need.

Article
Which Business Internet Services Type Is Right for Your Business?
By Jeff Hale | October 14, 2021

From dial-up to cable and satellite, businesses have more options than ever for internet service. Here's how to evaluate and implement the right business internet service for your organization.

Article
How to Get PPP Loan Forgiveness
By Donna Fuscaldo | October 13, 2021

Paycheck Protection Program loans are coming due, but you don't have to worry about paying it back if you apply for forgiveness.

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Article
How to Write a Welcome Email
By Rachelle Gordon | October 13, 2021

First impressions matter, especially in email marketing. In this guide, discover how to craft an impressive and engaging welcome email.

Article
Stripe vs. Square
By Jennifer Dublino | October 13, 2021

When you're choosing a credit card processor, two top options to consider are Stripe and Square. Here is how they measure up against one another.

Article
PayPal 1099: How to Report Self-Employment Income to the IRS
By Jamie Johnson | October 12, 2021

If you earn money from selling products or services through a third-party provider, like PayPal, you must report that money to the IRS. Learn how to fill out a PayPal 1099.

Article
What Is General Ledger Accounting?
By Jamie Johnson | October 11, 2021

A general ledger is a record of a company's financial transactions that gives you insight into your company's financial health. Learn what a general ledger is and why you need one.

Article
What Is an Accounts Payable Process?
By Jamie Johnson | October 11, 2021

Processing your accounts payable is a vital part of running a business. Here's what you need to know about setting up a timely and accurate accounts payable process.

Article
How to Choose the Right Accounting Software for Your Business
By Jamie Johnson | October 11, 2021

The right software will help you track critical financial data in your business, stay on top of your taxes, and pay your employees on time.

Article
How to Develop an Access Control Policy
By Erik Sherman | October 11, 2021

Access control policies are an important element of a business's access control system. Learn why you need an access control policy, how to create one, and what it should include.

Article
PayPal vs. Square
By Jennifer Dublino | October 11, 2021

Choosing a credit card processor can be a tough decision. Here is how PayPal and Square stack up against each other. Content Type: Comparison

Article
What Is Business Interruption Insurance?
By Nicole Urbanowicz | October 06, 2021

This important policy, clause or endorsement can help if an unforeseen event impacts your small business. Learn how it works, what it includes, and when to consider business interruption insurance.

Article
What Is a Profit and Loss Statement?
By Jamie Johnson | October 06, 2021

A profit and loss (P&L) statement summarizes a company's revenue, expenses, and profits or losses over a given period of time. Learn what a P&L statement is and why you need one.

Article
What Is a Surety Bond?
By Nicole Urbanowicz | October 06, 2021

These bonds can help small business owners secure contracts with third parties. Learn how they work and how to tell if you need one.

Article
What Is Opt-in Email Marketing?
By Jennifer Post | October 06, 2021

Opt-in email marketing benefits both buyers and sellers, offering the potential for a seamless sales relationship.

Article
Fail Safe vs. Fail Secure
By Erik Sherman | October 06, 2021

Fail-safe and fail-secure locks are critical access control tools that protect your business and the people within. Learn how they work and which system is best for your company.

Article
How to Create and Send Invoices With PayPal
By Donna Fuscaldo | October 06, 2021

PayPal Invoicing makes it easy to send professional invoices. This guide will have you doing it in no time.

Article
What Are Insurance Endorsements?
By Nicole Urbanowicz | October 06, 2021

An insurance endorsement can mitigate specific risks or loss exposure for your small business. Learn how insurance endorsements work, how to use them, and how to request one.

Article
Under Promise, Over Deliver: The Must-Do's of Customer Retention
By Megan Totka | October 11, 2021

It costs five times more to find a new customer than to retain a current one, use these tactics to keep your customers coming back.

Article
Why Testimonials Work: The Psychology of Social Proof
By Tomer Harel | October 11, 2021

When we understand the psychology behind social proof, we can begin to strategize ways of using it to our advantage. Tips inside!

Article
What Is Lead Scoring?
By Julie Thompson | October 01, 2021

Lead scoring can help prioritize your top leads, increase conversions, and improve communication between your marketing and sales departments.

Article
What Is Excess Liability Insurance?
By Kimberlee Leonard | October 01, 2021

Learn how excess liability insurance works, what it covers, how it differs from umbrella policies, and how to determine if excess liability insurance is right for your business.

Article
How Does a Workers' Comp Settlement Work?
By Kimberlee Leonard | October 01, 2021

Workers' compensation settlements factor in future costs to put an injured worker in the best financial position moving forward.

Article
What Are Retained Earnings?
By Dock David Treece | September 30, 2021

Retained earnings are the funds remaining from a company's net income after all profit distributions are paid to shareholders. Learn how to calculate, track and use retained earnings.

Article
Revenue vs. Income: What's the Difference?
By Dock David Treece | September 30, 2021

When you understand the relationship between revenue and income, you'll have a better grasp of company expenses and your overall business value.

Article
Financial Accounting
By Dock David Treece | September 30, 2021

Financial accounting is documenting your business's finances, often with the help of software. Here's what every business owner needs to know about how financial accounting works.

Article
How Much Does Insurance Cost for a Small Business?
By Kimberlee Leonard | September 30, 2021

Insurance is essential to protect small businesses, but costs can be prohibitive. Here's how to evaluate policy types, find out what's affecting your insurance price, and get the lowest rates.

Article
How Workers' Compensation Rates Work
By Kimberlee Leonard | September 30, 2021

Workers' compensation rates stem from various factors, including industry risk, claims history and payroll costs. Here's what you need to know about workers' compensation, and how to keep costs down.

Article
HCM vs. HRIS vs. HRMS
By Sean Peek | September 30, 2021

While similar, human capital management (HCM), human resources information system (HRIS) and human resources management systems (HRMS) are noninterchangeable HR solutions with different purposes.

Article
What Is Human Capital Management?
By Sean Peek | September 27, 2021

Human capital management encompasses all the processes a business takes during recruiting, hiring and training to optimize productivity.

Article
What Is a Human Resource Information System (HRIS)?
By Sean Peek | September 27, 2021

An HRIS is an excellent investment for your business that can save you time and increase productivity. Here's everything you need to know about implementing an HRIS in your organization.

Article
What Is Disciplinary Action?
By Sean Peek | September 24, 2021

A disciplinary action is a corrective measure taken to improve an employee's behavior and prevent future misconduct, violations or poor performance.

Article
Cybersecurity and Risk Management
By Shannon Flynn | September 23, 2021

Cybersecurity risk management helps companies see which steps are the most important for their companies, leading to more effective security strategies.

Article
2021 Annual Report: IT Professionals’ Outlook on Cyber Insurance
By business.com editorial staff | September 23, 2021

9 in 10 IT professionals are concerned their companies could experience cyber attacks, but not all have contingency plans in place.

Article
What Is Ransomware?
By Donna Fuscaldo | September 22, 2021

Hackers use malware to encrypt a business's data or lock them out of the company network. Known as ransomware, this practice has become a big problem for businesses across the globe.

Article
How to Create a Payroll Audit
By Max Freedman | September 21, 2021

Regular internal payroll audits may help you avoid external ones. Here's how to conduct them.

Article
How to Choose Payroll Software
By Nicole Fallon | September 21, 2021

Choosing the right payroll software for your small business can streamline operations and ensure your employees get paid correctly and on time.

Article
How to Create Payroll Journal Entries
By Max Freedman | September 21, 2021

Making proper payroll journal entries is a task with which all small business owners should be familiar.

Article
How to Calculate Night Shift Differential Pay
By Max Freedman | September 15, 2021

Night shift differential pay makes it easy to find and motivate daytime employees to work nighttime shifts. Here's how to implement it.

Article
The Benefits of Discretionary Access Control
By Eduardo Vasconcellos | September 13, 2021

Explore how a discretionary access control system can be an easy, versatile and secure way to keep your data safe.