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Article
Customer Development for Small Business: An Essential Practice
By Jeff Solomon | November 25, 2020

Customer development is essential for launching new ventures that address market needs.

Article
Re-Engagement Email Strategy (With Examples)
By Max Freedman | February 15, 2022

When your audience seems to lose interest in your email marketing campaigns, re-engage them with this strategy.

Article
SBA Loan Default in the Time of COVID-19
By Jason Milleisen | November 19, 2020

Jason Milleisen, a former workout officer for the biggest SBA lender in the U.S., answers your questions about SBA loan default and the offer in compromise process as a result of the coronavirus.

Article
Working Remotely Long Term? You Need a Virtual Team-Building Plan
By Michael Alexis | November 18, 2020

As virtual team building becomes a more prominent fixture for companies, savvy leaders must refine their tactics. Learn what one CEO, whose workforce is 100%, does to keep his team connected.

Article
Website Design Tips for Small Businesses
By Kiely Kuligowski | November 18, 2020

Your website's design is often the first impression visitors get of your business. Here's how to make sure it's a good one.

Article
How to Manage Millennials vs. Gen Z in the Workplace
By Skye Schooley | November 17, 2020

Discover how to best manage millennials and Gen Z employees by learning the key similarities and differences between the two.

Article
What Is Flextime, and Why Should You Offer It?
By Skye Schooley | February 14, 2022

Learn how implementing a flextime policy can benefit your business.

Article
What Have We Learned? Business Lessons From COVID-19
By Brian Wallace | February 01, 2022

Do the work now so your business will still be around later.

Article
Productivity Metrics Matter More Than Ever for SMBs: How to Measure Your Workforce Effectively in 2021
By Isaac Kohen | November 10, 2020

Here's what small businesses are missing when it comes to making the shift from closely managed on-site teams to remote teams.

Article
Guide to Compensation Management
By Patrick Proctor | March 03, 2022

If you want to hold on to your top employees, a strong compensation management program is critical.

Article
How to Apply for a Business Credit Card as a Sole Proprietor
By Andrew Martins | February 14, 2022

If you're a sole proprietor, here's a step-by-step guide on how you can obtain a business credit card.

Article
Understanding HR Reporting
By Patrick Proctor | August 20, 2021

HR reporting can provide your business with critical insight into your workforce and how it operates.

Article
Disaster Loans: How to Qualify for PPP and EIDL Forgiveness
By Mike Savage | November 06, 2020

More than 5 million businesses have received COVID relief funds. It's important to keep loan forgiveness in mind from the moment you receive your funds to avoid unforeseen costs.

Article
How to Train Your Workforce Remotely
By Nacho De Marco | November 05, 2020

Keeping employees up to date with digital practices is key for remote efficiency. Here's how to develop a sound remote training program that allows you to leverage the potential of your workforce.

Article
20 Facebook Tools for Marketing Optimization
By Max Freedman | February 15, 2022

These 20 Facebook tools can help you use the social media platform more effectively for your business.

Article
How to Create a Customer Knowledge Management System
By Nicole Fallon | February 01, 2022

Discover what a knowledge management system is and how developing one can help your customers.

Article
What Is Customer Analytics?
By Nicole Fallon | February 16, 2022

Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.

Article
How to Write an Executive Summary for a Marketing Plan
By David Gargaro | October 30, 2020

An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include.

Article
What Is Considered Wrongful Termination?
By Skye Schooley | February 15, 2022

Learn what wrongful termination is and what laws protect employees from illegal termination.

Article
How to Find and Attract Business Investors
By Matt D'Angelo | October 27, 2020

Need an investor to help you grow your startup? Here's how to find an investor and which types to look for.

Article
Help Desk and Ticketing Management System Primer
By Andrew Martins | October 27, 2020

Businesses of any size can benefit from the features and functionality of a good help desk ticketing system.

Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | October 26, 2020

Companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. Here are four areas businesses can be transparent with customers.

Article
Unsecured vs. Secured Business Loans
By Dock David Treece | February 16, 2022

Before you take out a business loan, you need to understand the difference between secured and unsecured loans so you can choose the best option for your business.

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | October 26, 2020

Wondering if an Instagram business account is worth it? Check out these pros and cons of personal and business accounts.

Article
5 Tips for Boosting Sales With Conversion-Based Web Design
By Thomas Griffin | October 23, 2020

Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.

Article
Line of Credit vs. Credit Card: Which Is Best for Your Business?
By Donna Fuscaldo | October 23, 2020

A business line of credit and a business credit card are both useful tools for managing your business's finances. Find out which one is right for you.

Article
How to Use Instagram Stories for Business
By Kiely Kuligowski | October 23, 2020

Wondering how to make Instagram Stories work for business? Check out our guide for tips and examples.

Article
Consider Making These Data-Driven E-Commerce Upgrades Now to Futureproof Your Business
By David Fletcher | October 22, 2020

To keep up with new technology and rising customer expectations, it's critical that businesses upgrade and update the way their online store uses data.

Article
What to Include in a Termination Letter
By Skye Schooley | February 15, 2022

Check out these free termination letter templates to get started on writing your own.

Article
Small Business Guide to Using Google Analytics
By Kiely Kuligowski | October 20, 2020

Google Analytics can be incredibly useful in boosting your business and informing your marketing strategy. Here's how to use it effectively.

Article
8 Tips for Generating More Engagement on Facebook
By Max Freedman | October 20, 2020

Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.

Article
How to Create a Happy and Productive Work Culture
By Rachita Sharma | October 16, 2020

Investing in a happy culture reaps benefits beyond giving team members a better work-life balance and a sense of purpose. It also boosts productivity and a company's bottom line.

Article
4 Steps to Effective Employee Performance Management
By Laura Handrick | November 09, 2021

Rather than sticking to traditional forms of employee performance management, like annual reviews, managers are best served giving ongoing, real-time feedback.

Article
6 Tips to Keep Your Emails Out of Gmail's Promotions Folder
By Jake Eisenberg | October 14, 2020

While email marketing is still effective, the Gmail Promotions tab has made it more challenging for marketers to get their emails opened. There are six ways to get your emails to show up in...

Article
Which Business Credit Card Fees Are Tax-Deductible?
By Dock David Treece | February 14, 2022

Can you deduct that credit card fee? Find out which credit card fees are tax-deductible.

Article
Small Business Guide to Hiring a Social Media Manager
By Kiely Kuligowski | February 15, 2022

A social media manager is responsible for creating and monitoring your social media content. Here's what to look for when hiring one.

Article
How Business Debt Consolidation Works
By Julie Thompson | December 08, 2021

If you have multiple business debts, you may be considering business debt consolidation to simplify your payments. Here's what you need to know before deciding if it's right for your business.

Article
How to Grow Your Email List
By Kiely Kuligowski | October 12, 2020

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.

Article
10 Core Functions of HR Software
By Laura Handrick | February 16, 2022

When managed well, HR brings value to your organization by providing your business with strategies to get more done and giving workers the kind of environment they can thrive in.

Article
Creating an Employee Benefits Package
By Skye Schooley | February 16, 2022

Learn what employee benefits your company should offer and how providing benefits to your workers can advance your business.

Article
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Business Financing Options for Every Credit Score
By Dock David Treece | October 08, 2020

Regardless of your credit score, there are financing options available to fund your small business. Here are some ways to get the funding you need, even if your credit is less than stellar.

Article
How to Apply for a Business Credit Card
By Dock David Treece | February 15, 2022

Need a business credit card? Find out what you'll need to qualify for one and how to apply.

Article
The 8 Cheapest Franchises to Buy in 2020
By Max Freedman | February 14, 2022

Franchises are a way to own and run your own business, without having to put in the legwork to determine what to sell or how to market it.

Article
How to Find Funding for Your Small Business
By Jacob Wolinsky | October 02, 2020

Securing funding for your business can be a bit tricky, but with a little bit of work and planning, you can get the money you need to build your dream business.

Article
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Requirements for Getting a Small Business Loan
By Dock David Treece | October 02, 2020

If you are in need of a loan for your small business, it's important to know these requirements and plan to meet them.

Article
Best Practices for Implementing Live Chat Support
By Andrew Martins | October 01, 2020

When your customers have questions, they want answers right away. With live chat software, you can make that a reality.

Article
Should You Use a Business Credit or Debit Card?
By Donna Fuscaldo | February 14, 2022

Should you use a business credit card or debit card? The answer depends on a few factors. Here's what you need to know about both types of payment cards for business owners.

Article
What Is Data Management?
By Adam Uzialko | February 16, 2022

Every business relies on data, and data management allows businesses to better organize and access the information gathered across a wide range of software solutions.

Article
What Are Promoted Tweets, and How Do They Work?
By Kiely Kuligowski | February 02, 2022

Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.

Article
What You Should Know About Noncompete Agreements
By Skye Schooley | February 15, 2022

Learn what a noncompete agreement is and how it is used to protect business assets.