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Article
What Is Remote Desktop Software?
By Sean Peek | February 22, 2021

Remote desktop technology has become a necessity for the pandemic-era workforce.

Article
What Is Remote Monitoring and Management (RMM)?
By Sean Peek | February 03, 2022

RMM tools can help your business monitor and secure your company devices, networks, and endpoints quickly and painlessly.

Article
Small Business Guide to Email Segmentation
By Jennifer Post | February 18, 2021

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

Article
What Does It Take to Be a Good People Manager?
By Skye Schooley | February 02, 2022

Learn how to enhance your people management skills to effectively lead your team.

Article
Should You Take Out a Personal Loan for Your Business?
By Donna Fuscaldo | February 02, 2022

Taking out a personal loan is one way to bankroll your business, but it does involve some risk.

Article
How Do Nonrecourse Loans Work?
By Donna Fuscaldo | February 16, 2021

Nonrecourse loans aren't popular for businesses, but they're a way to borrow money for a long-term project without a personal guarantee.

Article
What Are Employee Compensation Packages?
By Skye Schooley | February 03, 2022

The types of compensation packages you offer your employees can have a big impact on your business. Learn which ones are right for your team.

Article
What Is A/B Testing in Email?
By Jamie Johnson | February 14, 2022

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

Article
What Is CTR in Email?
By Jamie Johnson | February 14, 2022

Click-through rate is a critical metric by which a small business can measure its email marketing success.

Article
How Buy-Sell Agreements Work
By Max Freedman | February 14, 2022

A buy-sell agreement describes how a partner's shares are redistributed if they leave the company. It is an important contract that every business partnership should maintain.

Article
How to Structure a Stock Purchase Agreement (Template)
By Max Freedman | February 10, 2021

A stock purchase agreement outlines the sale of company stock to buyers. Here's how to create a stock purchase agreement, along with a helpful template.

Article
What Are Qualifying Life Events, and How Do They Impact Your Health Insurance?
By Julie Ritzer Ross | February 10, 2021

Qualifying life events provide opportunities for you and your employees to alter your health insurance coverage outside of the open enrollment period.

Article
How to Recruit New Employees
By Skye Schooley | February 16, 2022

Learn what the recruitment process is and how to implement one for your business.

Article
How to Ensure COBRA Compliance for Your Small Business
By Joel Kranc | February 08, 2021

Depending on the size of your business, you may be required to offer healthcare options to employees after they leave your company.

Article
Everything You Need to Know About Angel Investors
By Donna Fuscaldo | February 15, 2022

If your small business is in need of capital, angel investors are an option you can turn to for funding. Here's everything you need to know about finding an angel investor.

Article
Websites for Small Business: How to Get Noticed in One Hour a Day
By Rick Orford | February 15, 2022

It's not enough just to have a website; small business owners need to think about how to get more visits to their websites. Here are some ways to do it in just an hour a day.

Article
Understanding and Utilizing Total Compensation Packages
By Patrick Proctor | February 16, 2022

Total compensation helps employers attract top talent and grasp the full related costs of each full-time employee.

Article
The Benefits Stay Interviews Can Bring to Your Company
By Patrick Proctor | February 15, 2022

It is important to understand the strategic role that stay interviews can play in retaining top talent and bolstering company culture.

Article
Should You Offer Your Employees a PPO?
By Julie Ritzer Ross | February 03, 2022

A PPO healthcare plan offers advantages and disadvantages to employers and employees.

Article
Everything You Need to Know About Installment Loans
By Donna Fuscaldo | February 03, 2021

Installment loans are a viable funding option for many small businesses. Before you take one out, check out our guide.

Article
2021: The Year of the Digital SMB
By Stacey Marx | February 02, 2021

2021 will see SMBs further exploit the power and benefits of virtualizing their operations and customer and employee touchpoints.

Article
What Is Email Automation?
By Patrick Proctor | February 02, 2021

Email automation can improve your business's email marketing campaigns by sending timely, relevant emails when your audience is most likely to engage.

Article
Self-Employed Guide to Tax Benefits and Deductions
By Andrew Martins | February 15, 2021

Taxes can be difficult to navigate, but it's well worth the effort. To help you maximize the deductions and benefits you're entitled to, we've put together this list of self-employed tax deductions.

Article
6 Email Marketing Trends in 2021
By Rohit Prasanna | February 01, 2021

Follow these tips and predictions to step up your email marketing in 2021.

Article
How to Prevent Nepotism in the Workplace
By Patrick Proctor | February 15, 2022

Avoiding nepotism requires a joint leadership approach to ensure that employee hires, promotions, and favorable projects are fairly distributed within the company.

Article
The Benefits of Working With the SBA
By Donna Fuscaldo | February 01, 2021

From access to capital to education and counseling, the Small Business Administration has a lot to offer small business owners.

Article
2021: The Year to Catch Up on Your Business Finances
By Lil Roberts | February 02, 2022

Bookkeeping isn't the most compelling aspect of running your business, and 2020 might have put you further behind. Here's how to make good accounting habits and stay on top of your finances this year.

Article
Employer's Guide to Disability Leave
By Kiely Kuligowski | February 15, 2022

Here is everything you need to know about offering disability leave as an employer.

Article
Unify Customer Data for Better Marketing, CX and Fraud Prevention
By David Fletcher | January 27, 2021

Learn how unified data gives you a single view of your customers for your marketing and fraud control teams.

Article
12 Best Ways to Use Business Texting
By David Gargaro | January 27, 2021

Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.

Article
4 Ways to Boost Your Balance Sheet
By Donna Fuscaldo | January 27, 2021

Improving your balance sheet can optimize your cash flow, paint a clearer picture of your finances and reveal whether you can take on debt or investors.

Article
4 Tricks to Increase Your Social Media Views and Go Viral
By Eric Martel | January 25, 2021

If you're smart and strategic about it, you can use social media to sell products, raise investments and get more eyes on your brand.

Article
What Employers Need to Know About Ban the Box
By Alison Grillo | February 14, 2022

It is important to examine your company's policies for seeking information on criminal history of job candidates. Many states and cities have legislation on when this information can be requested.

Article
What Employee Info Can You Collect? Keep?
By Skye Schooley | February 15, 2022

Learn which documents you should include (and not include) in your employee personnel files.

Article
MMS vs. SMS: Which Is Best for Text Message Marketing?
By David Gargaro | January 22, 2021

Is MMS or SMS the better option for your small business's text message marketing campaign?

Article
What Is MMS for Business?
By David Gargaro | February 02, 2022

Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.

Article
What is SMS for Business?
By David Gargaro | January 22, 2021

SMS messaging can be used as part of a text message marketing campaign to reach customers directly on their mobile device.

Article
Can Employers Require Employees to Get the COVID Vaccine?
By Skye Schooley | February 15, 2022

Learn the legal ins and outs of requiring your employees to get the COVID-19 vaccine.

Article
How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | January 20, 2021

While social media continues to be one of the best marketing channels, it's important to understand exactly how it's changing in order to leverage it properly.

Article
How Double-Entry Accounting Works
By Max Freedman | January 20, 2021

Using double-entry accounting can provide a complete picture of your business's finance at any given moment.

Article
Insider Attacks and How to Prevent Them
By Andrew Martins | February 02, 2022

While most cybersecurity threats come from outside your company, internal issues can cause major breaches as well.

Article
How AI Will Transform the Retail Customer Experience
By Tom Treanor | January 19, 2021

Among other things, retailers will have to meld an ever-growing variety of data and data sources into a single comprehensive, accurate real-time view of every customer.

Article
How to Build Business Momentum With Limited Resources
By Chris Porteous | January 19, 2021

Here, we look at how a business can establish decent momentum with only a handful of resources.

Article
How to Manage an Employee Leave of Absence
By Alison Grillo | February 15, 2022

Employers must understand what their obligations are for providing employees a leave of absence.

Article
How to Lower Your Credit Card Processing Fees
By Donna Fuscaldo | February 02, 2022

Are you paying too much for credit card processing? Find out how you can reduce the amount you pay for transactions.

Article
Text Message Laws Every Business Needs to Follow
By Jordan Beier | February 15, 2022

There are a number of text message marketing laws that your business should be following when trying to reach its target audience.

Article
Email Marketing Best Practices and Predictions for 2021
By Marisa Sanfilippo | February 14, 2022

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

Article
How Business Bootstrapping Works
By Donna Fuscaldo | February 15, 2022

Don't want to take on debt or give up control of your new business? Here's how to bootstrap your enterprise instead.

Article
20 Businesses You Can Start on the Cheap
By Donna Fuscaldo | February 01, 2022

You don't need a ton of cash to get a business up and running. Opportunities abound to become a business owner with less than $500. Here's a look at 20 of them.

Article
What Is Keystroke Logging?
By Andrew Martins | January 15, 2021

Whether you think your employees are slacking or you just want to add a little more security to your business's assets, there are things to keep in mind when considering keystroke logging software.