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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

The Best Internet Marketing and PPC Management Services of 2022
By Sean Peek | April 01, 2022

Compare the best online marketing services side by side. Read in-depth reviews and learn how the best online marketing companies stack up.

Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | March 21, 2022

Maximize your Facebook marketing and advertising with these tactics and tips.

Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | March 18, 2022

Use livestreaming on social networks to connect with customers, conduct demonstrations, and extend your reach.

Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | March 08, 2022

Learn the pros and cons of paid and organic social media to determine which type of social media marketing is best for your business.

Pin It to Win It: The Do's and Don'ts of Advertising on Pinterest
By Jennifer Dublino | March 03, 2022

Boost awareness, drive sales and increase conversions with Pinterest ad options.

Online Reputation Management, and Why It Is Important
By Sameer Somal | February 16, 2022

Your company's digital reputation can influence would-be customers. Here's how to make sure you make the right first impression online.

10 Ways to Get Good Customer Reviews
By Skye Schooley | February 15, 2022

Online review platforms are the new Yellow Pages. Learn how to use them to their full potential.

The Importance of Social Media Monitoring for Customer Experience
By Max Freedman | February 15, 2022

Monitoring your social media accounts gives you insight into what your customers are discussing, thus helping you to meet their needs and boosting satisfaction.

Small Business Guide to Hiring a Social Media Manager
By Kiely Kuligowski | February 15, 2022

A social media manager is responsible for creating and monitoring your social media content. Here's what to look for when hiring one.

How to Boost Your Email Lead List Through Social Media
By Sean Peek | February 15, 2022

Build a lean, more effective email lead list by marketing through social media.

How to Rebrand Your Business
By Stella Morrison | February 15, 2022

Follow these five tips to make sure your rebranding is a success.

20 Facebook Tools for Marketing Optimization
By Max Freedman | February 15, 2022

These 20 Facebook tools can help you use the social media platform more effectively for your business.

Websites for Small Business: How to Get Noticed in One Hour a Day
By Rick Orford | February 15, 2022

It's not enough just to have a website; small business owners need to think about how to get more visits to their websites. Here are some ways to do it in just an hour a day.

7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | February 14, 2022

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

6 Tips to Improve Your Social Media Presence in 2019
By Syed Balkhi | February 14, 2022

Today's businesses need to be savvy on social.

11 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | February 14, 2022

These marketing tools and tips can help you make the most of social media.

Not Just LinkedIn: How to Brand Yourself Online When Job Hunting
By Skye Schooley | February 10, 2022

LinkedIn is one of the most popular ways to brand yourself online during a job search. However, there are other successful ways to do this.

Why Influencer Marketing Should Focus on Relationships
By Shane Barker | February 04, 2022

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Don't Go It Alone: The Case for Hiring a Marketing Expert
By Ryan Ayers | February 03, 2022

Digital marketing is one area where your ROI will be better if you don't DIY.

How to Use Video to Grow Your Brand on LinkedIn
By Pratik Dholakiya | February 03, 2022

Using video on your LinkedIn page is a great way to increase awareness of your brand in 2020.

4 Benefits of Using Social Media to Grow Your Small Business
By Thomas Griffin | February 03, 2022

Businesses that aren't using social media to connect with customers are missing out on huge growth potential.

Social Media Giveaway Best Practices You Need to Know
By Thomas Griffin | February 03, 2022

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.

7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | February 02, 2022

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

What Are Promoted Tweets, and How Do They Work?
By Kiely Kuligowski | February 02, 2022

Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.

How to Network on LinkedIn Like a Pro
By Syed Balkhi | February 02, 2022

With LinkedIn, you don't have to wait for a networking event to make meaningful business connections.

How Influencer Marketing Fraud Scams Businesses
By Sam Bocetta | February 02, 2022

Before paying a social media influencer for posts, find out if their followers are fake.

5 Tactics to Improve the Reputation of Your Online Business
By Thomas Griffin | February 02, 2022

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

How Technology Is Changing Online Advertising
By Stella Morrison | February 02, 2022

Advertisers must adapt to new technology or be ignored online.

How Marketers Can Leverage LinkedIn
By Jared Atchison | February 02, 2022

Learn how to grow with LinkedIn in 2020.