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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

10 Smart Ways to Start B2B Marketing on LinkedIn Today
By Aaron Agius | August 17, 2016

While LinkedIn is traditionally used as a networking platform for professionals and job-seekers, it also offers plenty of opportunities to market and grow your business.

How to Integrate Social Media into Your Content Strategy
By Abdullahi Muhammed | August 08, 2016

Social media marketing is effective and affordable. But how do you integrate it into your content marketing strategy? Let me show you.

12 Tips and How-tos For Leveraging the Power of Instagram
By Jean L. Serio | July 06, 2016

Instagram is now the king of social engagement, delivering 29% more engagement than Facebook and 60% more than Twitter.

Eyes on You: Which Social Media Site is Best for Your Visual Content?
By Sheena White | January 21, 2016

Not all platforms are created equal! Dive into the demographics and figure out which visual platform is best for your company's content.

Food Photo Frenzy: Inside the Instagram Craze and Travel Trend
By Sara McGuire | January 13, 2016

The saying "we eat with our eyes" rings truer than ever in the digital age. Food photography is boosting tourism, and here's why it matters.

Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Bryan Robinson | January 07, 2016

So how can influencer marketing help?

Explained: The 5:3:2 Rule for Social Media
By Matt Byrom | September 15, 2015

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?

How to Approach Social Media Influencers
By Andrew Lovasz | September 09, 2015

Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the