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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
13 Simple Solutions for Tracking Your Industry's Trends
By Jamie Johnson | January 27, 2022

You can learn a lot by staying on top of what is happening within your industry.

Article
Best Brand-Building Marketing Agencies
By Sean Peek | January 25, 2022

Your company's brand is essentially its personality, and it's important to align it with your values and make it shine through in everything you do.

Category
The Best CRM Software of 2022
By Lisa McGreevy | January 24, 2022

This buying guide includes our best picks for CRM software and tips for purchasing the right CRM solution for your small business.

Article
Using Coupons to Drive Engagement and Retention
By Sean Peek | January 20, 2022

Learn how relevance and a focus on savings can boost both sales and the bottom line.

Article
How to Create an Email Drip Campaign for Increased Engagement
By Thomas Griffin | January 14, 2022

If you've never used a drip campaign, here's a step-by-step guide to creating one.

Article
4 Simple Ways to Boost Engagement With Email Marketing
By Chris Christoff | January 13, 2022

Is your brand taking advantage of email marketing to grow? If not, you're missing out on an opportunity to build strong customer relationships, improve engagement and drive sales.

Article
How to Write an Effective Cold Email
By Sean Peek | January 11, 2022

Cold emailing is one of the most successful ways to generate new leads for your business.

Article
How Technology Is Changing Online Advertising
By Stella Morrison | January 10, 2022

Advertisers must adapt to new technology or be ignored online.

Article
Promo Code Paradise: Using Discount Coupons to Skyrocket E-Commerce Sales
By Sean Peek | January 06, 2022

One of the many things that make a shopper's heart skip a beat is promo codes. Use discount codes to grow your sales now.

Article
Projection Mapping and the Law: What Advertisers Should Know
By Sean Peek | January 06, 2022

Projection mapping is a great form of advertising. However, it's important to understand the associated legal issues.

Article
Will Vlogging Be the Next Big Thing in Branded Content?
By Matt Byrom | January 05, 2022

There are so many types of branded content to consider when coming up with your marketing strategy, is vlogging the next big thing?

Article
B2C and B2B Ecommerce: Whats the difference anyway?
By Bryan Robinson | January 05, 2022

When it comes to eCommerce, what's the real difference between marketing to B2B and B2C consumers? Here's what you need to know.

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Article
Inspiration Meets Strategy: The Top 10 Must-Read Books for Marketers
By Jess Bahr | January 05, 2022

Get ready to be inspired while learning key marketing strategies. You do not want to miss these marketing page-turners.

Article
Marketing Automation for Small Business Without Sacrificing Customer Data Privacy
By Sam Bocetta | January 05, 2022

GDPR has created a more security conscious data-handling environment for every online marketer that cannot be ignored unless very large fines are untroubling.

Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | January 04, 2022

Google Ads can make a company more successful if the campaign is implemented correctly.

Article
15 Successful Text Message Marketing Examples
By Shannon Flynn | January 03, 2022

Streamline, organize and optimize your next SMS marketing campaign.

Article
Show Me the Money: How to Turn Site Visitors into Paying Customers
By Matt Byrom | December 22, 2021

You'd expect that a lot of traffic coming through to your website would automatically mean more customers and sales, yet it doesn't. Why?

Article
Shopper's Delight: The Fundamental Guidelines for E-Commerce Design
By Jerry Low | December 22, 2021

How to keep your website visitors happy and coming back for more.

Article
The More the Merrier: Using Crowdsourcing for Your Content Marketing Efforts
By Mark Gadala-Maria | December 22, 2021

There has never been as inexpensive and powerful a tool for developing content for users as that found in crowdsourcing.

Article
Why Your Product Will Fail
By Tim Sorweid | December 22, 2021

If you don't have the right KPIs and your employees are not informed, your product will most likely fail. Here's how to avoid a bad...

Article
8 Tips to Become a Better Business Storyteller
By Jennifer Post | December 22, 2021

Storytelling is a crucial marketing element for small businesses.

Category
The Best Direct Mailing Services of 2022
By Sean Peek | December 21, 2021

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Article
How to Increase Your Holiday Sales
By Thomas Griffin | November 15, 2021

Businesses wait all year for the holiday season. With so much on the line, you must fully prepare to make the most out of the season.

Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Rachelle Gordon | November 12, 2021

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time?

Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | November 11, 2021

Online review platforms are the new Yellow Pages. Learn how to use them to their full potential.

Article
Email Design Guide (With Examples)
By Rachelle Gordon | November 02, 2021

Email marketing is crucial for businesses of all types, but creating engaging content isn't difficult. Discover how you can design stunning and sales-boosting emails in this complete guide.

Article
Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | October 19, 2021

Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.

Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | October 19, 2021

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | October 14, 2021

Capture more leads and convert traffic with email pop-ups on your website.