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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | July 30, 2021

To delight a customer is to provide the unexpected. Here are four key principles to providing a delightful customer service experience.

Article
Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | July 29, 2021

Follow these tips to make your customers want to return to your store.

Article
Agriculture Advertising and Marketing
By Max Freedman | July 28, 2021

Plant seeds of success with agricultural marketing.

Article
5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | July 23, 2021

Money put into advertising doesn't always work very well.

Article
How to Create a Market Research Plan
By Max Freedman | July 23, 2021

Having a solid market research plan is a critical first step in starting, buying, or growing a successful business.

Article
How to Rebrand Your Business
By Stella Morrison | July 23, 2021

Follow these five tips to make sure your rebranding is a success.

Article
How to Create Custom Share Buttons for Facebook, Twitter and LinkedIn
By Max Freedman | July 21, 2021

Help consumers share your blog content on leading social media sites by creating custom share buttons. Business.com shows you how.

Article
Building Brand Intimacy: How to Emotionally Connect With Customers
By Julie Thompson | July 20, 2021

An emotional connection can make all the difference when a customer is deciding to buy.

Article
What to Say When People Ask What You Do for a Living
By Max Freedman | July 13, 2021

You don't always have to give a literal answer. Instead, give them a more interesting answer that leads to a longer, more memorable conversation.

Article
Marketing to College Students
By Max Freedman | July 12, 2021

Find future customers when you get schooled on student trends and targets.

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Article
19 Best Sites for Freelance Services
By Max Freedman | June 11, 2021

Freelancers and businesses that need professional talent have many ways to connect.

Category
The Best CRM Software of 2021
By Lisa McGreevy | May 25, 2021

This buying guide includes our best picks for CRM software and tips for purchasing the right CRM solution for your small business.

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | April 22, 2021

Establish a solid framework for your startup by following these 13 marketing tips.