Marketing Strategy

What is the sales funnel, and why is it important to your business?

Your website's design is often the first impression visitors get of your business. Here's how to make sure it's a good one.

Shopify and Amazon are giants in the e-commerce world, but which one is better for your business? Read on to make the right choice.

Retargeting, sometimes referred to as remarketing, can improve user engagement with your advertisement and optimize your marketing budget spend. Here's how to use retargeting for your business.

Salesforce can improve how your business runs. Here is how to get the most out of the popular CRM program.

Follow this expert advice to make your photos stand out on social media.

Want to turn your customers into buyers? Here are nine ways to seal the deal.

An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include.

Wondering if an Instagram business account is worth it? Check out these pros and cons of personal and business accounts.

Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.

Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.

While email marketing is still effective, the Gmail Promotions tab has made it more challenging for marketers to get their emails opened. There are six ways to get your emails to show up in...

Hiring a call center can be a tough decision. Here's what you should know before you partner with a service.

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.

Want to use Facebook in your marketing strategy? Here's how to turn its Messenger feature into a marketing tool.

Your choice of a domain name is important. Here's how to make sure you choose the right domain name for your business.

Getting new email subscribers is a worthy goal, but keeping them engaged is even more important.

A marketing analysis helps you improve your strategy to engage more of your audience, generate more leads and drive sales. This guide explains how to conduct a marketing analysis for your business.