Marketing Strategy

Creating brand image is a tough task. Here is what it takes.

Do the work now so your business will still be around later.

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

Can brick-and-mortar stores compete with Amazon's newest service, Prime Now? Here's what you need to know.

If you notice these signs, it could be time to slow down.

Standing out is challenging. Small businesses need to use different methods to make an impression on their audience.

Is your brand taking advantage of email marketing to grow? If not, you're missing out on an opportunity to build strong customer relationships, improve engagement and drive sales.

When done right, email marketing can provide a huge return on investment for businesses.

This CEO shares how to tell which digital channels are your key to success.

Storytelling is a crucial marketing element for small businesses.

Amazon Business offers some useful features your business can use to boost sales and revenue. Here's how to take full advantage of the tools Amazon Business provides.

The explosion of digital marketing has opened up opportunities in offline channels that can mean major returns for your business.

Google Ads can make a company more successful if the campaign is implemented correctly.

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

There are several strategies you should be using to ensure you stay ahead of your competitors.

Closing a sale is an art. With these five steps, you can close any sale and build an ongoing relationship with a prospect or client.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time?

Thirty commonly used data analytics terms that every marketer should know to assemble and discern the most meaningful reporting possible.

Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.

Your company's brand is essentially its personality, and it's important to align it with your values and make it shine through in everything you do.

Learn how relevance and a focus on savings can boost both sales and the bottom line.

If you've never used a drip campaign, here's a step-by-step guide to creating one.

Cold emailing is one of the most successful ways to generate new leads for your business.

One of the many things that make a shopper's heart skip a beat is promo codes. Use discount codes to grow your sales now.

Projection mapping is a great form of advertising. However, it's important to understand the associated legal issues.

There are so many types of branded content to consider when coming up with your marketing strategy, is vlogging the next big thing?

When it comes to eCommerce, what's the real difference between marketing to B2B and B2C consumers? Here's what you need to know.

Get ready to be inspired while learning key marketing strategies. You do not want to miss these marketing page-turners.

GDPR has created a more security conscious data-handling environment for every online marketer that cannot be ignored unless very large fines are untroubling.

You'd expect that a lot of traffic coming through to your website would automatically mean more customers and sales, yet it doesn't. Why?