Marketing Strategy

Find future customers when you get schooled on student trends and targets.

Follow these templates and guidelines to get started on creating your business's marketing plan.

Build a lean, more effective email lead list by marketing through social media.

The right subscriber list is the foundation of an effective email marketing campaign. Learn how to build a list of quality subscribers and make your email communications more powerful.

Find out why you need to respond to all your online reviews – not just the negative ones.

Follow these five tips to make sure your rebranding is a success.

It's not enough just to have a website; small business owners need to think about how to get more visits to their websites. Here are some ways to do it in just an hour a day.

An emotional connection can make all the difference when a customer is deciding to buy.

Email newsletters nurture contacts, boost website conversions and engage your audience, all in one fell swoop.

Click-through rate is a critical metric by which a small business can measure its email marketing success.

Email marketing is crucial for businesses of all types, but creating engaging content isn't difficult. Discover how you can design stunning and sales-boosting emails in this complete guide.

Automate your email communications without coming across as cold and impersonal to customers.

Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.

In order to best serve your customers, you need to know the problems you are trying to solve for them.

Tracking your customers is important so you can market your products or services more effectively to them.

To delight a customer is to provide the unexpected. Here are four key principles to providing a delightful customer service experience.

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are 10 tips to help you avoid that problem.

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

Follow these tips to make your customers want to return to your store.

These marketing tools and tips can help you make the most of social media.

Why Being Outgoing is a Good Thing in Business

You can learn a lot by staying on top of what is happening within your industry.

Small businesses rely on growing their sales to drive revenue and support a healthy cash flow. These 12 proven ways to increase sales can help your small business grow.

Freelancers and businesses that need professional talent have many ways to connect.

Learn how to create a strong online presence and position your brand for long-term success.

When creating a brand video, the first thing you're probably going to ask is, "How much is it going to cost?" We break it down here.

Target the right subscribers, give customers what they want, and encourage them to engage with your brand.

Following some basic email campaign rules can help keep your messages out of spam folders.

Crowdsourcing can be a great way to provide valuable and relevant content to your audience. Read these four strategies for content crowdsourcing.