Marketing Strategy

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

If you don't have the right KPIs and your employees are not informed, your product will most likely fail. Here's how to avoid a bad...

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Use these marketing tactics to help you or your clients win business in your community.

Prospects are the members of your audience who engage enough with your brand that they are likely to become customers. They are critical to generating new business. Here's where to find B2B leads.

Establish a solid framework for your startup by following these 13 marketing tips.

SoLoMo is not just a buzzword; it means business. Do you include it in your marketing strategy? As the future continues here.

Businesses that aren't using social media to connect with customers are missing out on huge growth potential.

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

When used correctly, email marketing can pay big dividends for your business.

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.

Money put into advertising doesn't always work very well.

E-commerce businesses shouldn't put all of their efforts into digital marketing.

Here's a breakdown of what you should know about being mobile-first in a time where mobile interactions lead all online activities.

Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.

Looking to increase your small business market share? Find out how to calculate and improve your share of the market.

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

As a business owner, you have to think about how you’re going to reach smartphone users and build an excellent experience that keeps them coming back for more.

Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive.

As a business owner, you need to know how to differentiate your business from your competitors.

Learn how to use online and offline marketing to reach more customers for your restaurant.

Advertisers must adapt to new technology or be ignored online.

Follow these smart tips to hire and train a professional writer for your business.

Offering something unique and irresistible to attract prospects is the only way to make sure subscribers will come.

The right approach can be the difference between good results and wasted time.

Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.

These tools and strategies can make email marketing more efficient and less time-consuming.

E-books give businesses a chance to improve their customer relationships.