Marketing Strategy

Podcasts offer a unique marketing opportunity that has helped many companies explode.

Check out these common reasons why many e-commerce marketing efforts don't deliver.

Top-performing companies are heavily focused on moving faster, lowering costs and predicting trends. Artificial intelligence makes all of these things possible.

When you open an account, you begin the process of building the account. Here are some useful tips for managing the process.

Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.

Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Direct mail marketing can be competitive. Here are four different ways to ensure your direct mail marketing campaign stands out from the rest, helping you grow your business.

Sales skills can be taught, and role-playing is a great way to improve them. Here are five tips to incorporate role-playing into your sales training.

At a time when people are largely stuck at home and most content is surrounding only one topic, businesses have to be extra creative in how they reach people.

If you sell products online, you can't afford to ignore social media as a marketing tool.

Follow these 10 customer retention strategies to keep your customers loyal to your business during the coronavirus crisis.

Implementing some simple, basic digital marketing strategies can help grow your business.

Strategic partnerships have mutual benefits and can lead to long-term profits.

A new survey reveals important nuances that directly bear on retailers' success when it comes to using coupons to drive consumer behavior.

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Reinvigorate your marketing plan by implementing these strategies.

Manage your promotional content with a schedule strategically designed for success.

Whatever product or service you sell, stay on top of consumers' shopping behaviors.

Using online and in-person methods can help you grow a loyal brand following.

A good product package isn't trash; it's a powerful extension of your brand.

Many consider blockchain's value in the finance industry, but it also benefits marketers.

An effective direct mail campaign can be integrated into a broader digital sales funnel.

There are more resources than ever before for marketing your restaurant online.

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Spread the love!

Learn how you can leverage AI to better serve your business and your customers.