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Public Relatations

Discover tips, best practices, and actionable advice from PR experts on how to effectively manage and improve your public relations strategies.

Latest: Advice, Tips and Resources

Online Reputation Management, and Why It Is Important
By Sameer Somal | February 16, 2022

Your company's digital reputation can influence would-be customers. Here's how to make sure you make the right first impression online.

10 Ways to Get Good Customer Reviews
By Skye Schooley | February 15, 2022

Online review platforms are the new Yellow Pages. Learn how to use them to their full potential.

Why Responding to All Your Online Reviews Is Critical
By Eric 'ERock' Christopher | February 15, 2022

Find out why you need to respond to all your online reviews – not just the negative ones.

How to Rebrand Your Business
By Stella Morrison | February 15, 2022

Follow these five tips to make sure your rebranding is a success.

Put a Smiley on It: Should You Use Emojis in Business Communication?
By Sean Peek | February 02, 2022

Emojis might be fun, but are they appropriate in the workplace?

Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | February 02, 2022

Your most valuable asset is your brand reputation. Learn how to protect it.

5 Tactics to Improve the Reputation of Your Online Business
By Thomas Griffin | February 02, 2022

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

How To Create and Write Your Business's First E-Book
By Chris Christoff | February 01, 2022

E-books give businesses a chance to improve their customer relationships.

How to Create a New Brand Image From Scratch
By Thomas Griffin | February 01, 2022

Creating brand image is a tough task. Here is what it takes.

Choosing the Best Online Reputation Management Service
By Karina Fabian | February 01, 2022

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

The Best Online Reputation Management Providers of 2022
By Skye Schooley | December 21, 2021

Which is the best online reputation management service for your business?

20 Free Advertising Channels for Increased Visibility on a Budget
By Scott Gerber | August 25, 2020

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

The 7 Most Effective Ways to Manage Your Online Reputation
By editorial staff | July 01, 2020

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

6 Effective Strategies for Communication in a Crisis
By Ming-Yi Wu | April 09, 2020

In a crisis like the COVID-19 pandemic, many businesses and their customers are left in the lurch. Follow these steps to communicate effectively with your audience during this or any other crisis.

How to Communicate With Your Customers During the Coronavirus
By Skye Schooley | March 31, 2020

Learn what to say to customers during COVID-19, how frequently you should be reaching out and which platforms you should use.

How to Build Trust With E-Commerce Customers
By Ming-Yi Wu | February 28, 2020

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

How Negative Reviews Can Be a Positive for Your SEO
By Christine James | February 03, 2020

Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.

4 Ways to Reduce Your Business's Carbon Footprint
By Michael Wood | November 22, 2019

Running a profitable business is hard. Running a profitable business that is carbon accountable is even harder. Here are four effective ways to help make your business more carbon accountable.

Want to Support a Charity? Qualities Businesses Should Seek Out
By Scott Gerber | November 11, 2019

Here are the criteria business leaders can use when choosing which charities to support.