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Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
Has Influencer Marketing Peaked?
By Siri Hedreen | August 17, 2019

A decline in trust may be leading to a decline in conversion rates.

Article
How to Use Social Media To Better Your Retail Business
By Irina Stefanova | June 13, 2019

If you want to be successful, you have to be on social media.

Article
6 Ideas to Help You Brand Your Business App Like a Pro
By Mehul Rajput | June 04, 2019

Use these branding and marketing tips to help potential users discover your new app.

Article
5 Storytelling Tips for B2B Content Marketers
By Albizu Garcia | May 31, 2019

If you're a B2B business, don't discount storytelling in your marketing efforts.

Article
5 Ways Small Business Retailers Can Win Social Media
By Shawn Pillar | May 13, 2019

Improve your social media by focusing on engagement.

Article
How to Host a Successful Q&A on Facebook Live
By Jared Atchison | May 06, 2019

Facebook Live may be the right tool to help your business engage customers online.

Article
Why Businesses Can't Afford to Ignore Instagram
By Zac Johnson | May 02, 2019

Here's why you need to use Instagram to create interest in your brand.

Article
10 Social Media Networks to Use for Personal Branding
By Nora Leary | April 29, 2019

Facebook, Twitter and LinkedIn are just the tip of the social media world.

Article
7 Ways Small Businesses Can Develop a Social Media Presence
By Megan Totka | April 28, 2019

Developing your brand's social media strategy can be easier if you follow these tips.

Article
4 Reasons Why You Should Use Paid Social Ads
By Josh Sample | April 02, 2019

If you're launching a business or service, you really should invest in ads.

Article
Want to Build a Social Media Following? Try These 11 Content Strategies
By Scott Gerber | February 24, 2019

These strategies can help new entrepreneurs develop a strong social media presence.

Article
12 Things You Can Post on Social Media When You're Lacking Inspiration
By Keren Lerner | February 18, 2019

Even "boring" businesses have a lot of fodder for interesting social media content.

Article
4 Effective Ways to Generate Leads with Social Media
By Shane Barker | January 15, 2019

These four strategies will help you overcome the challenging of generating quality leads.

Article
3 Ways to Dominate Instagram in 2019
By Ryan White | January 11, 2019

This year's social media winners will be those who use these Instagram strategies.

Article
How Passion and Desire to Help Led One Entrepreneur Into Business
By Colton Bollinger | November 13, 2018

See how the Jumper Media founder started a business without intending to.

Article
How to Align Your Social Media and Blog Strategies
By Bennett Conlin | October 09, 2018

Align your blog and social media accounts to improve your brand's voice.

Article
3 SEO Best Practices for Small Businesses
By Marc Dane | September 06, 2018

These three tips will increase your online presence and drive more customers to you.

Article
3 Reasons Why Small Businesses Still Need a Social Media Presence
By Deborah Sweeney | August 09, 2018

Considering pausing your social presence? Here's why it still counts for small business.

Article
How to Engage Millennials Using Instagram
By Zach Benson | July 30, 2018

6 tips on how to successfully woo this large, often untapped customer base.

Article
10 Ways Content from Influencers Helps Your Business Grow
By Shane Barker | July 04, 2018

Influencers can play a crucial role in your marketing success.

Article
How to Build Your Brand's Authority on Instagram
By Gaurav Sharma | May 29, 2018

Follow these steps to establish your brand as a powerful voice on this platform.

Article
5 Tips to Rule Over Instagram and Make Money
By Gaurav Sharma | May 17, 2018

Find ways to leverage this platform to actually see a profit.

Article
What is Influencer Marketing and How Does it Drive Sales?
By Albizu Garcia | April 05, 2018

Influencer marketing is word-of-mouth for the social media age. Here's how to use it.

Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | March 28, 2018

Facebook's algorithm updates make organic reach difficult, but you can still be visible.

Article
7 Ways To Use Social Media Marketing To Grow An Email List
By Vladimir Yakimenko | March 12, 2018

Connect your marketing efforts by using social media to build your email lists.

Article
10 Creative Ways to Use Social Media in 2018
By Jasmine Morgan | November 30, 2017

Be on the leading edge and stay well ahead of your competition using these tips.