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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Has Influencer Marketing Peaked?
By Siri Hedreen | August 17, 2019

A decline in trust may be leading to a decline in conversion rates.

How to Use Social Media To Better Your Retail Business
By Irina Stefanova | June 13, 2019

If you want to be successful, you have to be on social media.

6 Ideas to Help You Brand Your Business App Like a Pro
By Mehul Rajput | June 04, 2019

Use these branding and marketing tips to help potential users discover your new app.

5 Storytelling Tips for B2B Content Marketers
By Albizu Garcia | May 31, 2019

If you're a B2B business, don't discount storytelling in your marketing efforts.

5 Ways Small Business Retailers Can Win Social Media
By Shawn Pillar | May 13, 2019

Improve your social media by focusing on engagement.

How to Host a Successful Q&A on Facebook Live
By Jared Atchison | May 06, 2019

Facebook Live may be the right tool to help your business engage customers online.

Why Businesses Can't Afford to Ignore Instagram
By Zac Johnson | May 02, 2019

Here's why you need to use Instagram to create interest in your brand.

10 Social Media Networks to Use for Personal Branding
By Nora Leary | April 29, 2019

Facebook, Twitter and LinkedIn are just the tip of the social media world.

7 Ways Small Businesses Can Develop a Social Media Presence
By Megan Totka | April 28, 2019

Developing your brand's social media strategy can be easier if you follow these tips.

4 Reasons Why You Should Use Paid Social Ads
By Josh Sample | April 02, 2019

If you're launching a business or service, you really should invest in ads.

Want to Build a Social Media Following? Try These 11 Content Strategies
By Scott Gerber | February 24, 2019

These strategies can help new entrepreneurs develop a strong social media presence.

12 Things You Can Post on Social Media When You're Lacking Inspiration
By Keren Lerner | February 18, 2019

Even "boring" businesses have a lot of fodder for interesting social media content.

4 Effective Ways to Generate Leads with Social Media
By Shane Barker | January 15, 2019

These four strategies will help you overcome the challenging of generating quality leads.

3 Ways to Dominate Instagram in 2019
By Ryan White | January 11, 2019

This year's social media winners will be those who use these Instagram strategies.

How Passion and Desire to Help Led One Entrepreneur Into Business
By Colton Bollinger | November 13, 2018

See how the Jumper Media founder started a business without intending to.

How to Align Your Social Media and Blog Strategies
By Bennett Conlin | October 09, 2018

Align your blog and social media accounts to improve your brand's voice.

3 SEO Best Practices for Small Businesses
By Marc Dane | September 06, 2018

These three tips will increase your online presence and drive more customers to you.

3 Reasons Why Small Businesses Still Need a Social Media Presence
By Deborah Sweeney | August 09, 2018

Considering pausing your social presence? Here's why it still counts for small business.

How to Engage Millennials Using Instagram
By Zach Benson | July 30, 2018

6 tips on how to successfully woo this large, often untapped customer base.

10 Ways Content from Influencers Helps Your Business Grow
By Shane Barker | July 04, 2018

Influencers can play a crucial role in your marketing success.

How to Build Your Brand's Authority on Instagram
By Gaurav Sharma | May 29, 2018

Follow these steps to establish your brand as a powerful voice on this platform.

5 Tips to Rule Over Instagram and Make Money
By Gaurav Sharma | May 17, 2018

Find ways to leverage this platform to actually see a profit.

What is Influencer Marketing and How Does it Drive Sales?
By Albizu Garcia | April 05, 2018

Influencer marketing is word-of-mouth for the social media age. Here's how to use it.

The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | March 28, 2018

Facebook's algorithm updates make organic reach difficult, but you can still be visible.

7 Ways To Use Social Media Marketing To Grow An Email List
By Vladimir Yakimenko | March 12, 2018

Connect your marketing efforts by using social media to build your email lists.

10 Creative Ways to Use Social Media in 2018
By Jasmine Morgan | November 30, 2017

Be on the leading edge and stay well ahead of your competition using these tips.