Marketing and Sales

LinkedIn is one of the most popular ways to brand yourself online during a job search. However, there are other successful ways to do this.

Your website is an important part of your business. Learn about the best website builders and design services on the market today.

Looking for affordable and feature-rich live chat support software? See our reviews for live chat software for your small or medium business.

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

If you don't have the right KPIs and your employees are not informed, your product will most likely fail. Here's how to avoid a bad...

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Digital marketing is one area where your ROI will be better if you don't DIY.

Dynamic pricing is one of the trends that has taken the e-commerce industry by storm. Find out why it's important for your business.

These seven steps will increase your ranking on search engines and boost conversions.

Use these marketing tactics to help you or your clients win business in your community.

Let's look together at four big customer service pitfalls that can destroy your company's brand and its presence online.

Using video on your LinkedIn page is a great way to increase awareness of your brand in 2020.

It costs five times more to find a new customer than to retain a current one, use these tactics to keep your customers coming back.

Great customer service can be a challenge for your e-commerce site because of the lack of face-to-face contact, but it's just as important as in any customer-facing business.

The why and how of measuring LTV in B2B industries using customer relationship management software.

Prospects are the members of your audience who engage enough with your brand that they are likely to become customers. They are critical to generating new business. Here's where to find B2B leads.

Establish a solid framework for your startup by following these 13 marketing tips.

Southwest Airlines' model of exceptional customer service can be extrapolated to fit the needs of almost any industry if you employ strategies that work for your business.

SoLoMo is not just a buzzword; it means business. Do you include it in your marketing strategy? As the future continues here.

Businesses that aren't using social media to connect with customers are missing out on huge growth potential.

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

When used correctly, email marketing can pay big dividends for your business.

Emojis might be fun, but are they appropriate in the workplace?

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Your most valuable asset is your brand reputation. Learn how to protect it.

Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.

Money put into advertising doesn't always work very well.

E-commerce businesses shouldn't put all of their efforts into digital marketing.

Here's a breakdown of what you should know about being mobile-first in a time where mobile interactions lead all online activities.