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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

How to Choose a Mobile POS System
By Skye Schooley | January 06, 2022

Learn what features to look for when choosing a mobile point-of-sale app for your SMB.

Time for Change: When to Rebrand and How to Begin the Process
By Joseph Chierotti | January 05, 2022

Thinking of rebranding your business? Here's how to know when it's time to rebrand and an intro on how to start.

Will Vlogging Be the Next Big Thing in Branded Content?
By Matt Byrom | January 05, 2022

There are so many types of branded content to consider when coming up with your marketing strategy, is vlogging the next big thing?

4 Reasons Why Your Facebook Ads Are Not Converting
By Mari Smith | January 05, 2022

Facebook ads are the most targeted traffic your money can buy. Here are a few critical tweaks to convert your ads.

B2C and B2B Ecommerce: Whats the difference anyway?
By Bryan Robinson | January 05, 2022

When it comes to eCommerce, what's the real difference between marketing to B2B and B2C consumers? Here's what you need to know.

How to Find Drop Ship Suppliers for your E-commerce Business
By Bryan Robinson | January 05, 2022

Drop-shipping is an attractive model for E-commerce sellers, minimizing costs and simplifying logistics. But how do you find good suppliers?

Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising
By Ryan Stewart | January 05, 2022

Facebook's local ads are a great way for small businesses to reach hyper-local customers using a small budget ad spend.

Facebook’s User Base Is Getting Older: What Does This Mean for Marketers?
By Tommy Wyher | January 05, 2022

Does your marketing strategy need to change as the Facebook user base gets older? Find out what this means for your business.

Inspiration Meets Strategy: The Top 10 Must-Read Books for Marketers
By Jess Bahr | January 05, 2022

Get ready to be inspired while learning key marketing strategies. You do not want to miss these marketing page-turners.

Marketing Automation for Small Business Without Sacrificing Customer Data Privacy
By Sam Bocetta | January 05, 2022

GDPR has created a more security conscious data-handling environment for every online marketer that cannot be ignored unless very large fines are untroubling.

Show Me the Money: How to Turn Site Visitors into Paying Customers
By Matt Byrom | December 22, 2021

You'd expect that a lot of traffic coming through to your website would automatically mean more customers and sales, yet it doesn't. Why?

Shopper's Delight: The Fundamental Guidelines for E-Commerce Design
By Jerry Low | December 22, 2021

How to keep your website visitors happy and coming back for more.

The Best Social Media Management and Monitoring Tools of 2022
By Saige Driver | December 21, 2021

Looking for the best and most affordable social media monitoring tools? We have expert reviews and feature comparisons of the top social media analytic tools.

The Best Online Reputation Management Providers of 2022
By Skye Schooley | December 21, 2021

Which is the best online reputation management service for your business?

How Small Businesses Are Using Chatbot Technology
By Eduardo Vasconcellos | December 07, 2021

Learn about the latest chatbot technology and how you can use chatbots to improve customer interactions, reduce call times, and increase revenue.

How to Build a Sales Team at Scale
By Sean Peek | December 03, 2021

A sales team that can scale up as your business grows is crucial to your company's overall success.

How to Accept Credit Card Payments Over the Phone
By Adam Uzialko | December 03, 2021

Take card payments securely over the phone to increase your customers' convenience.

How to Accept Credit Card Payments Using Your Phone
By Simone Johnson | December 03, 2021

Accepting credit card payments with your phone is an easy, inexpensive way to get paid.

15 Essential POS System Features for Your Retail Business
By Jennifer Dublino | December 03, 2021

If you're looking for a POS system for your retail store, make sure it has these features.

Don't Wait! Speed Up Your Checkout Lines With These 4 Tips
By Jennifer Dublino | December 02, 2021

Here's how you can use your POS system to bust long checkout lines at your store.

What Is Interactive Voice Response (IVR)?
By Jeff Hale | November 11, 2021

IVR systems can save your business time and money and boost customer satisfaction. Learn how IVR works.

Switching CRMs? 4 Tips to Make It a Hassle-Free Transition
By Alex Haimann | November 01, 2021

Looking for a new CRM? Learn how to streamline the process for your business.

How to Accept Apple Pay
By Jennifer Dublino | October 15, 2021

Apple Pay is the top contactless mobile payment method in the U.S. Learn how your business can start accepting Apple Pay online and in person.

Returning Customers Spend 67% More Than New Customers - Keep Your Customers Coming Back with a Recurring Revenue Sales Model
By Market Expert | October 15, 2021

It's common business knowledge that it's cheaper to retain a current customer than it is to attract a new one.

The Game of Pricing: How The Number 9 Affects Purchase Behavior
By Mark Anderson | October 15, 2021

What does the number 9 have to do with pricing? A lot. Are you using it right?

77% of People Read Online Reviews Before Buying: Are They Finding You?
By Jimmy Rodela | October 15, 2021

Are you looking for a tried-and-tested online marketing strategy that can explode your sales? Product reviews can help you just that.

Email Pop-Up Benefits and Examples
By Rachelle Gordon | October 14, 2021

Capture more leads and convert traffic with email pop-ups on your website.

15 Top POS System Features
By Sean Peek | September 20, 2021

Find out which features to look for when you're shopping for a new POS system.

13 Smart Ways to Better Market Your Retail Store
By Sean Peek | September 16, 2021

With the right marketing, brick-and-mortar stores can still compete.

8 Ways In-Store Tablets Improve the Customer Experience
By Skye Schooley | September 08, 2021

Tablets can maximize your space, improve product displays, gather customer data and more.