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Get the latest trends, tips, and solutions on how to effectively and efficiently run your business with our many resources on business intelligence.

Latest: Advice, Tips and Resources

Article
How to Use Data Science to Get Ahead in Business
By business.com editorial staff | June 08, 2020

If you know how to use it, big data could be the key to even a small business's success.

Article
Business Decision-Making: Gut Instinct or Hard Data?
By business.com editorial staff | April 27, 2020

In the world of business, decisions matter. Should you trust your gut or rely on the hard data?

Article
Quality Data Only: How to Apply Data Minimization to Your Business
By business.com editorial staff | April 21, 2020

Excess data is a vulnerability for your business. Minimize your data to reduce the risk.

Article
6 Ways Artificial Intelligence Can Transform Your Small Business
By business.com editorial staff | April 10, 2020

Learn how you can leverage AI to better serve your business and your customers.

Article
Big Data, Big Impact: How Data Improves Your Social Media Marketing
By business.com editorial staff | April 08, 2020

Big data has significantly changed the way businesses market on social media.

Article
How Do You Sustain and Grow Your Customer Relationships?
By business.com editorial staff | April 06, 2020

The most important thing in marketing is to retain your most profitable business customers

Article
How Negative Reviews Can Be a Positive for Your SEO
By Christine James | February 03, 2020

Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.

Article
Trends That Will Shape Market Segmentation in 2020
By Anthony Lamot | December 31, 2019

Learn how these five market segmentation trends will help your business compete in 2020.

Article
The Challenges of Protecting Patient Data With Telemedicine
By James Wantuck | December 06, 2019

As more appointments and medical records move online, the number of data breaches rises. How can digital healthcare improve security?

Article
How Small Businesses Can Compete By Leveraging Data Insights
By Matthew Gierc | November 21, 2019

Many organizations still struggle to extract insight from their data. As a smaller business, you have a big advantage, but you must be careful to know exactly what type of insight will help your...

Article
How to Boost Customer Retention
By Jared Atchison | November 12, 2019

The key to your business's success is making sure you are able to keep your customers coming back again and again.

Article
Small Businesses Must Take Advantage of the Democratization of Data
By Mark Edwards | October 18, 2019

Learn how the easy availability of big data can help SMBs compete with big businesses.

Article
What the Pet Technology Boom Tells Us About the Fourth Industrial Revolution
By Ben Lee | September 19, 2019

Pet technology is the latest industry to embody our IoT future.

Article
5 Ways Improving Your B2B Customer Experience Impacts the Bottom Line
By Matt Shealy | September 13, 2019

Find out why CX is now at the core of business services.

Article
Should Your Business Customize Its Products?
By Kiely Kuligowski | July 21, 2019

As customer data becomes widely available, many companies are customizing products.

Article
How to Use Technology for Direct Mail Marketing
By Debbi Gourley | July 16, 2019

Technological advancements are being actively embraced in direct mail.

Article
8 Ways to Build Customer Personas
By Tabitha Naylor | July 16, 2019

Developing accurate customer personas is key to your company's success.

Article
How Technology Helps Level the Playing Field for Small Business Marketers
By Adam Ortman | July 11, 2019

Technology gives small business the ability to compete with competition of any size.

Article
How Data Analytics Impacts Small Businesses in 2019
By Luke Fitzpatrick | July 09, 2019

There are a ton of uses that can make small businesses smarter, productive and efficient.

Article
6 Procurement Tips All Small Business Owners Need to Know
By Shane Barker | May 01, 2019

You need to hire procurement specialists; they're not the same as accountants.

Article
4 Email Marketing Metrics to Track Your ROI
By Thomas Griffin | April 10, 2019

Are you getting the proper return on your investment in email marketing?

Article
4 Reasons Why You Should Use Paid Social Ads
By Josh Sample | April 02, 2019

If you're launching a business or service, you really should invest in ads.