Marketing and Sales

Shopify and Amazon are giants in the e-commerce world, but which one is better for your business? Read on to make the right choice.

Retargeting, sometimes referred to as remarketing, can improve user engagement with your advertisement and optimize your marketing budget spend. Here's how to use retargeting for your business.

Salesforce can improve how your business runs. Here is how to get the most out of the popular CRM program.

It's not always easy for your customers to call you during your normal business hours. That's where a 24/7 call center comes in handy.

Customer relationship management tools sometimes complicate the sales conversion process. Here's how to juggle your many CRM tools to work for your small business.

Follow this expert advice to make your photos stand out on social media.

Want to turn your customers into buyers? Here are nine ways to seal the deal.

If you find yourself with excess inventory, here are six ways you can cash it in.

Here's how your company can use a customer relationship management system to boost your customer experience.

An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include.

Companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. Here are four areas businesses can be transparent with customers.

Wondering if an Instagram business account is worth it? Check out these pros and cons of personal and business accounts.

Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.

Wondering how to make Instagram Stories work for business? Check out our guide for tips and examples.

Virtual receptionists, also known as answering services, can improve your customer service while freeing up your staff to focus on more pressing tasks.

Google Analytics can be incredibly useful in boosting your business and informing your marketing strategy. Here's how to use it effectively.

Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.

Inbound call centers or contact centers specialize in customer experience and engagement. How could a contact center help your small business grow?

Understanding social media trends enables you to respond accordingly, thus improving your social media marketing strategy. Here's how to monitor social media trends.

The longevity of your brand rides on the outcome of each interaction your team has with your customers.