Marketing and Sales

Even in a hyper-digital era, word-of-mouth referrals are still a powerful resource.

Digital marketing is a fast-growing career path with a solid outlook for years to come.

Learn how the video game industry's practices can boost your marketing.

You should be building a relationship, trust and loyalty with your social media followers.

Projection mapping is transforming buildings into works of art.

Podcasts offer a unique marketing opportunity that has helped many companies explode.

Empower your digital marketing program with data through a digital receipt.

Companies like Warby Parker are changing the game.

Check out these common reasons why many e-commerce marketing efforts don't deliver.

Top-performing companies are heavily focused on moving faster, lowering costs and predicting trends. Artificial intelligence makes all of these things possible.

When you start a business, you need to understand your target market at a fundamental level at the very beginning.

When you open an account, you begin the process of building the account. Here are some useful tips for managing the process.

Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.

Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Direct mail marketing can be competitive. Here are four different ways to ensure your direct mail marketing campaign stands out from the rest, helping you grow your business.

Sales skills can be taught, and role-playing is a great way to improve them. Here are five tips to incorporate role-playing into your sales training.

The ideal payment processes are rooted in the preferences of your customer – not those of your staff, or even your ideal business model.

Postage meters are an inexpensive way to make direct mail more convenient.

At a time when people are largely stuck at home and most content is surrounding only one topic, businesses have to be extra creative in how they reach people.

If you sell products online, you can't afford to ignore social media as a marketing tool.

Follow these 10 customer retention strategies to keep your customers loyal to your business during the coronavirus crisis.

Implementing some simple, basic digital marketing strategies can help grow your business.