Marketing and Sales

Learn what to say to customers during COVID-19, how frequently you should be reaching out and which platforms you should use.

Check out these five ways interactive voice response systems can help your business.

While sales may be slow during the COVID-19 pandemic, you can generate leads that will set you up for success once the crisis passes.

Expand your marketing reach by exploring how to promote jointly with non-competing businesses

Consider using this social media service to connect with your customers.

Find out what expenses restaurant owners often overlook.

Get customer service training on any budget

People look for content online that inspires, excites and informs.

It used to be all the rage, but is social media marketing still worth the effort?

Create a memorable logo that clearly communicates your brand. This guide offers everything you need to know about making a good logo for your business.

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

Influencer marketing is not limited to just large brands. Even the smallest of businesses can leverage influencers as part of their marketing. Here's how.

Here are some ways brands can build stronger connections online.

Creating a podcast can be as simple or complicated as you make it.

Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.

Social media is an invaluable tool to help businesses grow their brand awareness and customer base. Women-owned businesses should use it to highlight the unique aspects of their businesses as well.

Grow your company and improve brand loyalty among existing customers.