Marketing and Sales

Your website's About page wields more marketing muscle than any other piece of content.

These strategies can help new entrepreneurs develop a strong social media presence.

Even "boring" businesses have a lot of fodder for interesting social media content.

Automation is changing the world of business and retail with AI-powered predictions.

Help your loyal customers make the most of their membership.

Having a good marketing strategy makes your business more enticing to investors.

Video can help get your business in front of more customers.

With intense e-commerce competition, it's important to set your brand apart.

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

These four strategies will help you overcome the challenging of generating quality leads.

This year's social media winners will be those who use these Instagram strategies.

Here are seven ways to build your brand and set yourself apart from other online stores.

Marketing fads come and go, but these basic skills will give you the best shot at success.

Without a USP, your business is like a ship that has lost its rudder.

You've heard the term, but can you actually define it?

We recently spoke with Constant Contact’s general manager, Jonathan Kateman, about how businesses can get the most out of their email marketing efforts.

Today's shoppers want flexibility in how they pay.

Digital is indispensable, but don't forget classic marketing for the best exposure.

A seamless mobile experience is a must, and having a mobile version of a website provides customers with a much better user experience, which positively impacts brand image and sales.

Integrating a loyalty program into your marketing campaign generates year-round benefits.

Marketing agencies can be great, but an in-house team is ideal if you have the resources.

These seven tips will prevent valuable sales leads from slipping away.

A thriving business requires constant market research to improve your products.

These four tips will help you attract more listeners to your podcast.

These tools can help you discover how best to reach your customers.