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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
12 Tips and How-tos For Leveraging the Power of Instagram
By Jean L. Serio | July 06, 2016

Instagram is now the king of social engagement, delivering 29% more engagement than Facebook and 60% more than Twitter.

Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Lyndi Catania | June 30, 2016

Spring, summer, winter and fall are more than just seasons, they're opportunities for businesses to thrive.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | June 24, 2016

When you take the time to select a reliable web hosting company, they ensure their web site remains accessible and safe at all times.

Article
Meet the Angels: Silicon Valley’s Most Well-Known Investors of 2016
By John Rampton | June 23, 2016

Silicon Valley has long been a central point on the map for investors who are seeking to fund the “next big thing,” which has turned the area into a breeding ground for some of the biggest companies...

Article
Stand Out: Why You Need to Localize Your Website (And How)
By business.com editorial staff | June 13, 2016

If you do business online, then you should be using website localization to increase your international and interstate customer conversion.

Article
Through the Looking Glass: Imagining a Futuristic Marketing Landscape
By Valerie Levin | June 03, 2016

Marketing has evolved significantly from word-of-mouth activity into external buyer education. But what does the future hold?

Article
Learn By Example: 7 Great Mobile-Friendly E-commerce Websites
By Genia Stevens | May 19, 2016

When Google introduced changes to its mobile search algorithm, a TechCrunch survey found that 44 percent of Fortune 500 websites failed.

Article
6 Email Marketing Challenges And How To Overcome Them
By Shane Barker | May 04, 2016

Email marketing is the most effective marketing channel but it's also the most difficult. Getting over its challenges can increase your ROI.

Article
The Pros and Cons of Offering Money-Back Guarantees
By Anna Johansson | May 02, 2016

We’re all constantly on the lookout for ways to increase conversions and drive sales, but there’s one thing many of us are afraid of trying: the money-back guarantee.

Article
Analyze This: The Comprehensive Guide to Email Analytics
By Garrett Dunham | April 11, 2016

Learn the critical metrics for email marketing from six of the world's top email marketing experts.

Article
Ineffective Imagery: The Case for Dumping Stock Photography
By Anna Johansson | April 08, 2016

Are you making the mistake of using stock images in places where original, high quality visuals should be used?