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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
From the Classroom: A Strategy for Applying the Growth Mindset Concept to Your Business
By Shirley Tan | March 30, 2016

The growth mindset can be applied to the business model to encourage happy and more motivated employees and a more successful business.

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Sale Inside: How Retailers are Using Online Promotions to Dominate Sales
By Mike Wood | March 21, 2016

If you sell a product or service online, then you need to make sure you understand online promotions and how they can impact your business.

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What Budget? 4 Marketing Challenges Only Non-Profits Understand
By Blair Nicole | March 17, 2016

No one understands the challenges of marketing on a shoestring budget quite like a non-profit.

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3 Ways Technology is Improving Customer Service in the Auto Industry
By Blair Nicole | March 10, 2016

Technology is changing the way consumers interact with their auto service providers.

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Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Sarah Pike | March 09, 2016

A recent Software Advice survey found that 97 percent of patients get frustrated with lengthy waits.

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Small Business Blogging: 5 Reasons It Works & Tips for Execution
By Rick Riddle | March 04, 2016

You definitely need a blog for your small business. The benefits are well worth the time. Here are five undeniable ones to consider.

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Stay In the Know: How to Keep Up with Digital Marketing Trends
By Jaykishan Panchal | March 01, 2016

It is an undeniable fact that technology has and is continually changing the way we do business, and has made its impact on digital marketing as well.

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Latte Love: 3 Customer Loyalty Tactics to Copy from Starbucks
By Nate Matherson | February 26, 2016

Starbucks ability to build a loyal customer base, along with exceptional coffee, has cemented it at the top of the industry.

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Generations Divided: Making the Differences Between Gen-X and the Millennials Work for Your Business
By Marisa Sanfilippo | February 20, 2016

Understanding the differences between Gen-X and Millennials will help you hire better.

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Changing the Game: How Deal Desks Are Shaking Up Sales Organizations
By Michelle Seger | February 10, 2016

There are untapped opportunities to leverage this function to drive sales engagement, performance, and results.

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Tips From Closers: 8 Pro Techniques Top Sales Professionals Use When Selling
By Doug Dvorak | February 05, 2016

Learn the skills of becoming a top sales professional in any industry. True sales professionals always do certain things that others miss.

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One Size Fits All: How Responsive Web Design Helps Get You More Conversions
By Keith Schilling | February 01, 2016

Since April 2015, Google's algorithm have been incorporating the mobile friendliness of a website into its ranking factors.