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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Eyes on You: Which Social Media Site is Best for Your Visual Content?
By Sheena White | January 21, 2016

Not all platforms are created equal! Dive into the demographics and figure out which visual platform is best for your company's content.

Article
Come Together: 6 Web-Based Collaboration Tools for Writers and Content Marketers
By Ann Smarty | January 21, 2016

There are great benefits to combining the efforts of numerous experts. Expand your ideas by working together. Tools to help inside.

Article
One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
By business.com editorial staff | January 20, 2016

Back in 2000, Amazon introduced one-click buying to circumvent the typical shopping cart form (name, address and credit card information) and allow people to make purchases with just one click.

Article
Food Photo Frenzy: Inside the Instagram Craze and Travel Trend
By Sara McGuire | January 13, 2016

The saying "we eat with our eyes" rings truer than ever in the digital age. Food photography is boosting tourism, and here's why it matters.

Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Bryan Robinson | January 07, 2016

So how can influencer marketing help?

Article
Search In the New Year: Understand the Scope of Search Engine Optimization in 2016
By Andrew Lovasz | January 05, 2016

Stay on top of these search engine changes in 2016 to boost your rankings and make your website more relevant.

Article
Make It Shine: 5 Features That Can Make a Good Website Great
By Larry Alton | January 04, 2016

You could argue that no single aspect of Internet marketing is more important than quality web design. Here's how to take yours up a notch.

Article
The Art of Negotiating: How to Make Every Deal a Win-Win
By Eric F. Frazier | December 23, 2015

At all negotiation tables, make sure you are working towards a positive and constructive business relationship.

Article
The Cold Weather Effect: Raising Profits When Temperatures Drop
By Julie Ellis | December 16, 2015

Weather events and trends have clearly become factors in retail decisions and profits. Here's how to harness the power of weather for sales.

Article
The Perks of Being Loyal: How to Build a Customer Loyalty Program That Works
By Lucinda Watrous | December 15, 2015

Want to launch a customer loyalty program for your business? Read this first.

Article
Customer Service Crimes: This Is Why Your Business Is Failing
By Niraj Ranjan | November 24, 2015

89% of customers defect to competition after experiencing poor customer service. Read what businesses should never do to customers.

Article
Facts Vs. Emotions: When to Use Each Tactic to Make a Sale
By business.com editorial staff | November 13, 2015

What part do facts and emotions play when it comes to making a sale?