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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Jan Lehigh | October 30, 2015

How can your product stand out amongst its competitors? Here are tips on label design that will be sure to attract more customers.

Article
25 People You Need to Meet at Money 20/20 in Las Vegas
By Brian Hughes | October 26, 2015

The Who’s Who of Money 20/20’s Top Financial Tech Innovators

Article
Make It Memorable: Tips for Creating an Effective Brand Name
By Larry Alton | October 19, 2015

For a new business, creating and effectively marketing a new brand name is one of the most challenging aspects of starting a business.

Article
Motivated to Sell: Proven Sales Compensation Strategies
By Doug Dvorak | October 12, 2015

How do you build sales compensation that drives both behavior and results? Here are the 4 approaches, and when they work best.

Article
The Write Stuff: 7 Award-Winning Company Blogs to Emulate
By Sherry Gray | October 09, 2015

While you understand the need and value of a blog, implementing one might seem a little overwhelming to a busy SMB owner.

Article
Why B2B is Really Becoming More Like B2C in the Marketplace
By Mikita Mikado | October 01, 2015

Changes in the B2C market are now bleeding over to the B2B market, too. Here are consumer trends that sales teams should be cognizant of.

Article
Explained: The 5:3:2 Rule for Social Media
By Matt Byrom | September 15, 2015

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?

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How to Approach Social Media Influencers
By Andrew Lovasz | September 09, 2015

Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the

Article
Leveraging The Power and Benefits of Social CRM
By Anthony Carranza | September 04, 2015

How to Maximize Your Brand and Efforts With Social Media Customers

Article
Top 10 Advertising Blogs You Must Follow Now
By Timothy Schmidt | September 01, 2015

Keep Up With the Trends by Following These Websites

Article
Domestic Partner Benefits in the Era of Marriage Equality
By business.com editorial staff | August 31, 2015

Now that same-sex marriage is legal in all 50 states, businesses need to look again at the benefits they are extending to domestic partners.