Branding

Considering pausing your social presence? Here's why it still counts for small business.

The hope is to have all people, governments and businesses following the agenda by 2030.

Influencers can play a crucial role in your marketing success.

Video marketing is about more than gaining product exposure.

Here's how to identify and share the right story about your brand.

Influencer marketing is word-of-mouth for the social media age. Here's how to use it.

Color plays as important a role as sound in building a restaurant atmosphere.

How can your product stand out amongst its competitors? Here are tips on label design that will be sure to attract more customers.

For a new business, creating and effectively marketing a new brand name is one of the most challenging aspects of starting a business.

Brand advocacy is far more valuable than anything your brand can buy. Here's how to get your customers to sing your praises in 5 easy steps.