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Get ideas, tips, and solutions on how to create and grow your personal or business brand. Check out one of our many resources or ask an expert now.

Latest: Advice, Tips and Resources

Article
Should Your Business Customize Its Products?
By Kiely Kuligowski | July 21, 2019

As customer data becomes widely available, many companies are customizing products.

Article
8 Ways to Build Customer Personas
By Tabitha Naylor | July 16, 2019

Developing accurate customer personas is key to your company's success.

Article
How Technology Helps Level the Playing Field for Small Business Marketers
By Adam Ortman | July 11, 2019

Technology gives small business the ability to compete with competition of any size.

Article
Why You Should Start a Podcast in 2019
By Jared Atchison | July 09, 2019

Podcasts can be a valuable tool to increasing your brand awareness.

Article
How to Provide an Honest and Ethical User Experience
By Tony Sherba | July 05, 2019

Giving users an unethical experience can do long-term harm to your business.

Article
Brand Marketing: 3 Questions to Ask Before Planning Your Branding Strategy
By Serkan Ferah | June 13, 2019

Determining brand strategy is about finding meaning.

Article
How to Use Social Media To Better Your Retail Business
By Irina Stefanova | June 13, 2019

If you want to be successful, you have to be on social media.

Article
6 Ideas to Help You Brand Your Business App Like a Pro
By Mehul Rajput | June 04, 2019

Use these branding and marketing tips to help potential users discover your new app.

Article
5 Ways Small Business Retailers Can Win Social Media
By Shawn Pillar | May 13, 2019

Improve your social media by focusing on engagement.

Article
Why Businesses Can't Afford to Ignore Instagram
By Zac Johnson | May 02, 2019

Here's why you need to use Instagram to create interest in your brand.

Article
10 Social Media Networks to Use for Personal Branding
By Nora Leary | April 29, 2019

Facebook, Twitter and LinkedIn are just the tip of the social media world.

Article
Just How Big is the Customer Experience Gap in Financial Services?
By Mark Ryan | April 18, 2019

Finance is behind in integrating personalized experiences

Article
Brand-Impersonation Fraud Is On the Rise and Can Hurt Your Business
By Rafael Lourenco | April 18, 2019

Phishing attacks rose by 250% in 2018.

Article
4 Reasons Why You Should Use Paid Social Ads
By Josh Sample | April 02, 2019

If you're launching a business or service, you really should invest in ads.

Article
Yes, Your Small Business Needs an 'About' Page
By Pratik Dholakiya | March 15, 2019

Your website's About page wields more marketing muscle than any other piece of content.

Article
4 Tips to Develop Your Brand in 2019 Using Online Video
By Zac Johnson | January 22, 2019

Video can help get your business in front of more customers.

Article
Starting an Online Business? Here's What You Need to Know
By Moazzam Kamran | January 16, 2019

Here's an operational guide to building and sustaining an online presence.

Article
3 Ways to Dominate Instagram in 2019
By Ryan White | January 11, 2019

This year's social media winners will be those who use these Instagram strategies.

Article
How to Win Customers' Hearts With Your E-commerce Branding
By Chad Otar | January 09, 2019

Here are seven ways to build your brand and set yourself apart from other online stores.

Article
Follow This Process to Discover the Unique Selling Proposition of Your Business
By Shane Barker | December 26, 2018

Without a USP, your business is like a ship that has lost its rudder.

Article
Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential
By Ryan Ayers | November 21, 2018

Integrating a loyalty program into your marketing campaign generates year-round benefits.

Article
Have a WordPress Site? Optimize It.
By Alexandra Tachalova | October 24, 2018

Here's how to get the most out of your WordPress site and compete with large retailers.

Article
How to Design an Amazing Website for Your Restaurant
By Arjun Kohli | October 23, 2018

Draw customers to your restaurant with these web design tips.

Article
How to Align Your Social Media and Blog Strategies
By Bennett Conlin | October 09, 2018

Align your blog and social media accounts to improve your brand's voice.

Article
A Step-By-Step Guide to Taking Your E-Commerce Business Global
By Taral Patel | August 14, 2018

Going global with your e-commerce business requires careful planning and a solid strategy.