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Latest: Advice, Tips and Resources

Article
3 Reasons Why Small Businesses Still Need a Social Media Presence
By Deborah Sweeney | August 09, 2018

Considering pausing your social presence? Here's why it still counts for small business.

Article
UN's Sustainable Development Goals for Small Businesses
By Carlyann Edwards | August 07, 2018

The hope is to have all people, governments and businesses following the agenda by 2030.

Article
10 Ways Content from Influencers Helps Your Business Grow
By Shane Barker | July 04, 2018

Influencers can play a crucial role in your marketing success.

Article
5 Strategies for Building Brand Trust Through Video
By Joe Forte | June 20, 2018

Video marketing is about more than gaining product exposure.

Article
Are You Telling the Right Story About Your Brand?
By Roy Morejon | May 16, 2018

Here's how to identify and share the right story about your brand.

Article
What is Influencer Marketing and How Does it Drive Sales?
By Albizu Garcia | April 05, 2018

Influencer marketing is word-of-mouth for the social media age. Here's how to use it.

Article
How Color Can Impact Your Restaurant
By Matt D'Angelo | December 07, 2017

Color plays as important a role as sound in building a restaurant atmosphere.

Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Jan Lehigh | October 30, 2015

How can your product stand out amongst its competitors? Here are tips on label design that will be sure to attract more customers.

Article
Make It Memorable: Tips for Creating an Effective Brand Name
By Larry Alton | October 19, 2015

For a new business, creating and effectively marketing a new brand name is one of the most challenging aspects of starting a business.

Article
How to Build Brand Advocacy in 5 Simple Steps
By Sara Flick | January 16, 2015

Brand advocacy is far more valuable than anything your brand can buy. Here's how to get your customers to sing your praises in 5 easy steps.