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Customer development is essential for launching new ventures that address market needs.
When your audience seems to lose interest in your email marketing campaigns, re-engage them with this strategy.
Jason Milleisen, a former workout officer for the biggest SBA lender in the U.S., answers your questions about SBA loan default and the offer in compromise process as a result of the coronavirus.
As virtual team building becomes a more prominent fixture for companies, savvy leaders must refine their tactics. Learn what one CEO, whose workforce is 100%, does to keep his team connected.
Your website's design is often the first impression visitors get of your business. Here's how to make sure it's a good one.
Discover how to best manage millennials and Gen Z employees by learning the key similarities and differences between the two.
Learn how implementing a flextime policy can benefit your business.
Do the work now so your business will still be around later.
Here's what small businesses are missing when it comes to making the shift from closely managed on-site teams to remote teams.
If you want to hold on to your top employees, a strong compensation management program is critical.
If you're a sole proprietor, here's a step-by-step guide on how you can obtain a business credit card.
HR reporting can provide your business with critical insight into your workforce and how it operates.
More than 5 million businesses have received COVID relief funds. It's important to keep loan forgiveness in mind from the moment you receive your funds to avoid unforeseen costs.
Keeping employees up to date with digital practices is key for remote efficiency. Here's how to develop a sound remote training program that allows you to leverage the potential of your workforce.
These 20 Facebook tools can help you use the social media platform more effectively for your business.
Discover what a knowledge management system is and how developing one can help your customers.
Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.
An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include.
Learn what wrongful termination is and what laws protect employees from illegal termination.
Need an investor to help you grow your startup? Here's how to find an investor and which types to look for.
Businesses of any size can benefit from the features and functionality of a good help desk ticketing system.
Companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. Here are four areas businesses can be transparent with customers.
Before you take out a business loan, you need to understand the difference between secured and unsecured loans so you can choose the best option for your business.
Wondering if an Instagram business account is worth it? Check out these pros and cons of personal and business accounts.
Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.
A business line of credit and a business credit card are both useful tools for managing your business's finances. Find out which one is right for you.
Wondering how to make Instagram Stories work for business? Check out our guide for tips and examples.
To keep up with new technology and rising customer expectations, it's critical that businesses upgrade and update the way their online store uses data.
Check out these free termination letter templates to get started on writing your own.
Google Analytics can be incredibly useful in boosting your business and informing your marketing strategy. Here's how to use it effectively.
Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.
Investing in a happy culture reaps benefits beyond giving team members a better work-life balance and a sense of purpose. It also boosts productivity and a company's bottom line.
Rather than sticking to traditional forms of employee performance management, like annual reviews, managers are best served giving ongoing, real-time feedback.
While email marketing is still effective, the Gmail Promotions tab has made it more challenging for marketers to get their emails opened. There are six ways to get your emails to show up in...
Can you deduct that credit card fee? Find out which credit card fees are tax-deductible.
A social media manager is responsible for creating and monitoring your social media content. Here's what to look for when hiring one.
If you have multiple business debts, you may be considering business debt consolidation to simplify your payments. Here's what you need to know before deciding if it's right for your business.
A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.
When managed well, HR brings value to your organization by providing your business with strategies to get more done and giving workers the kind of environment they can thrive in.
Learn what employee benefits your company should offer and how providing benefits to your workers can advance your business.
Regardless of your credit score, there are financing options available to fund your small business. Here are some ways to get the funding you need, even if your credit is less than stellar.
Need a business credit card? Find out what you'll need to qualify for one and how to apply.
Franchises are a way to own and run your own business, without having to put in the legwork to determine what to sell or how to market it.
Securing funding for your business can be a bit tricky, but with a little bit of work and planning, you can get the money you need to build your dream business.
If you are in need of a loan for your small business, it's important to know these requirements and plan to meet them.
When your customers have questions, they want answers right away. With live chat software, you can make that a reality.
Should you use a business credit card or debit card? The answer depends on a few factors. Here's what you need to know about both types of payment cards for business owners.
Every business relies on data, and data management allows businesses to better organize and access the information gathered across a wide range of software solutions.
Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.
Learn what a noncompete agreement is and how it is used to protect business assets.