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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Email Design Guide (With Examples)
By Rachelle Gordon | February 14, 2022

Email marketing is crucial for businesses of all types, but creating engaging content isn't difficult. Discover how you can design stunning and sales-boosting emails in this complete guide.

Email Marketing Best Practices and Predictions for 2021
By Marisa Sanfilippo | February 14, 2022

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | February 14, 2022

Automate your email communications without coming across as cold and impersonal to customers.

How to Send an Email Blast (With Examples)
By Rachelle Gordon | February 14, 2022

Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.

Email Etiquette: 10 Ways to Respect Your Customers' Time
By Skye Schooley | February 14, 2022

Following proper etiquette in customer communications will build trust and loyalty.

Best Reports to Run in Your CRM System
By Matt D'Angelo | February 14, 2022

The reports your customer relationship management (CRM) tool can run offer important insights that can help your small business grow.

Automated Email Sequence Examples
By Marisa Sanfilippo | February 14, 2022

Automated email sequences can keep your customers engaged based on their actions and behaviors.

How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | February 14, 2022

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are 10 tips to help you avoid that problem.

What Is A/B Testing in Email?
By Jamie Johnson | February 14, 2022

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | February 14, 2022

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

11 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | February 14, 2022

These marketing tools and tips can help you make the most of social media.

Brand Videos: How Much Do They Really Cost?
By Matt Byrom | February 14, 2022

When creating a brand video, the first thing you're probably going to ask is, "How much is it going to cost?" We break it down here.

How to Segment Your Email List for Better Engagement
By Chris Christoff | February 14, 2022

Target the right subscribers, give customers what they want, and encourage them to engage with your brand.

Follow These Rules to Improve Your Email Marketing Campaigns
By Sean Peek | February 11, 2022

Following some basic email campaign rules can help keep your messages out of spam folders.

The More the Merrier: Using Crowdsourcing for Your Content Marketing Efforts
By Skye Schooley | February 10, 2022

Crowdsourcing can be a great way to provide valuable and relevant content to your audience. Read these four strategies for content crowdsourcing.

The Best Website Builders and Design Services of 2022
By Skye Schooley | February 04, 2022

Your website is an important part of your business. Learn about the best website builders and design services on the market today.

The Best Live Chat Software of 2022
By Andrew Martins | February 04, 2022

Looking for affordable and feature-rich live chat support software? See our reviews for live chat software for your small or medium business.

The Best Direct Mailing Services of 2022
By Sean Peek | February 04, 2022

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Don't Go It Alone: The Case for Hiring a Marketing Expert
By Ryan Ayers | February 03, 2022

Digital marketing is one area where your ROI will be better if you don't DIY.

7 To-Dos Before Launching a Business Website
By Jared Atchison | February 03, 2022

These seven steps will increase your ranking on search engines and boost conversions.

14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | February 03, 2022

Use these marketing tactics to help you or your clients win business in your community.

SoLoMo: The Future of Digital Marketing Continues Here
By Silvio Porcellana | February 03, 2022

SoLoMo is not just a buzzword; it means business. Do you include it in your marketing strategy? As the future continues here.

Why Your Online Business Should Invest in Offline Marketing
By Sean Peek | February 02, 2022

E-commerce businesses shouldn't put all of their efforts into digital marketing.

How to Go Mobile-First in the Age of Mobile Marketing
By Jared Atchison | February 02, 2022

Here's a breakdown of what you should know about being mobile-first in a time where mobile interactions lead all online activities.

How Influencer Marketing Fraud Scams Businesses
By Sam Bocetta | February 02, 2022

Before paying a social media influencer for posts, find out if their followers are fake.

5 Ways to Improve Your Mobile Marketing Strategy
By Syed Balkhi | February 02, 2022

As a business owner, you have to think about how you’re going to reach smartphone users and build an excellent experience that keeps them coming back for more.

How to Transform Your Static Site into a Responsive Website
By Drew Hendricks | February 02, 2022

With consumer reliance on smartphones, your site must be responsive. It's not an option anymore. Here's how to transform a static site.

How Technology Is Changing Online Advertising
By Stella Morrison | February 02, 2022

Advertisers must adapt to new technology or be ignored online.

Holiday Shopping Predictions and What They Mean for Businesses
By Sean Peek | February 02, 2022

Businesses are feeling uncertain about the outcome of the most anticipated time of the year: the holiday shopping season. Here are some predictions to inform your strategy.

Examples and Expert Advice: The Anatomy of a Perfect Lead Magnet
By Ewa Puchalska | February 02, 2022

Offering something unique and irresistible to attract prospects is the only way to make sure subscribers will come.