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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | February 01, 2022

Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.

17 Helpful Tools to Improve Your Email Marketing Efforts
By Scott Gerber | February 01, 2022

These tools and strategies can make email marketing more efficient and less time-consuming.

Everything E-Commerce Businesses Need to Know About Email Marketing
By Rachelle Gordon | February 01, 2022

Effective e-commerce email marketing helps drive revenue in a simple yet impactful way

How to Create a Customer Knowledge Management System
By Nicole Fallon | February 01, 2022

Discover what a knowledge management system is and how developing one can help your customers.

11 Powerful Reasons to Invest in CRM Software
By Rohit Prasanna | February 01, 2022

Learn how CRM software can help you run your business more efficiently.

How to Make Your CRM Your Company's Most Flexible Tool
By Stella Morrison | February 01, 2022

Customer relationship management (CRM) software is a key tool for most modern businesses. Here's how to make your CRM system adapt to your existing business operations.

CRM Metrics You Should Know
By Matt D'Angelo | February 01, 2022

Learn about the different CRM metrics that are available and how to pinpoint the right metrics to track to propel your business to success.

5 Ways to Make Your Brand More Memorable
By Jared Atchison | February 01, 2022

Standing out is challenging. Small businesses need to use different methods to make an impression on their audience.

4 Simple Ways to Boost Engagement With Email Marketing
By Chris Christoff | February 01, 2022

Is your brand taking advantage of email marketing to grow? If not, you're missing out on an opportunity to build strong customer relationships, improve engagement and drive sales.

5 Ways to Improve Your Email Marketing
By Jared Atchison | February 01, 2022

When done right, email marketing can provide a huge return on investment for businesses.

Want to Boost Your Digital Marketing Success? Author and CEO Shares His Tips
By Chad Brooks | February 01, 2022

This CEO shares how to tell which digital channels are your key to success.

What Is an Auto-Dialer?
By Shannon Flynn | February 01, 2022

Auto-dialers use software that automatically calls phone numbers. They are used in industries ranging from healthcare to sales and can help your business cut costs and boost productivity.

How A/B Testing Your Ads Improves Conversion
By Chris Porteous | January 31, 2022

Learn how A/B testing your ads improves conversion and streamlines the marketing process.

Back to Basics: 10 Offline Marketing Tactics That Still Work in Today's Digital World
By Sean Peek | January 31, 2022

The explosion of digital marketing has opened up opportunities in offline channels that can mean major returns for your business.

Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Maricel Rivera | January 31, 2022

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

What Is Google Ads, and Why Should You Use It?
By Max Freedman | January 31, 2022

Google Ads can make a company more successful if the campaign is implemented correctly.

4 Tips to Improve Your Website's UX
By Thomas Griffin | January 31, 2022

Your product, service or content won't be enough if customers have a frustrating experience on your website. Here's how to improve the user experience on your site.

3 Lessons Modern Marketers Can Learn From History's Greatest Advertisers
By Matt Shealy | January 31, 2022

Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.

Best Brand-Building Marketing Agencies
By Sean Peek | January 25, 2022

Your company's brand is essentially its personality, and it's important to align it with your values and make it shine through in everything you do.

Experience Over Goods: The Millennial Shift in Spending
By Victoria Heckstall | January 24, 2022

Millennials are different from other generations in a variety of ways and their shopping habits are no exception.

How to Create an Email Drip Campaign for Increased Engagement
By Thomas Griffin | January 14, 2022

If you've never used a drip campaign, here's a step-by-step guide to creating one.

How to Write an Effective Cold Email
By Sean Peek | January 11, 2022

Cold emailing is one of the most successful ways to generate new leads for your business.

Projection Mapping and the Law: What Advertisers Should Know
By Sean Peek | January 06, 2022

Projection mapping is a great form of advertising. However, it's important to understand the associated legal issues.

Will Vlogging Be the Next Big Thing in Branded Content?
By Matt Byrom | January 05, 2022

There are so many types of branded content to consider when coming up with your marketing strategy, is vlogging the next big thing?

Marketing Automation for Small Business Without Sacrificing Customer Data Privacy
By Sam Bocetta | January 05, 2022

GDPR has created a more security conscious data-handling environment for every online marketer that cannot be ignored unless very large fines are untroubling.

Show Me the Money: How to Turn Site Visitors into Paying Customers
By Matt Byrom | December 22, 2021

You'd expect that a lot of traffic coming through to your website would automatically mean more customers and sales, yet it doesn't. Why?

The Best Online Reputation Management Providers of 2022
By Skye Schooley | December 21, 2021

Which is the best online reputation management service for your business?

Switching CRMs? 4 Tips to Make It a Hassle-Free Transition
By Alex Haimann | November 01, 2021

Looking for a new CRM? Learn how to streamline the process for your business.

Email Pop-Up Benefits and Examples
By Rachelle Gordon | October 14, 2021

Capture more leads and convert traffic with email pop-ups on your website.

13 Smart Ways to Better Market Your Retail Store
By Sean Peek | September 16, 2021

With the right marketing, brick-and-mortar stores can still compete.