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Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.
These tools and strategies can make email marketing more efficient and less time-consuming.
Effective e-commerce email marketing helps drive revenue in a simple yet impactful way
Discover what a knowledge management system is and how developing one can help your customers.
Learn how CRM software can help you run your business more efficiently.
Customer relationship management (CRM) software is a key tool for most modern businesses. Here's how to make your CRM system adapt to your existing business operations.
Learn about the different CRM metrics that are available and how to pinpoint the right metrics to track to propel your business to success.
Standing out is challenging. Small businesses need to use different methods to make an impression on their audience.
Is your brand taking advantage of email marketing to grow? If not, you're missing out on an opportunity to build strong customer relationships, improve engagement and drive sales.
When done right, email marketing can provide a huge return on investment for businesses.
This CEO shares how to tell which digital channels are your key to success.
Auto-dialers use software that automatically calls phone numbers. They are used in industries ranging from healthcare to sales and can help your business cut costs and boost productivity.
Learn how A/B testing your ads improves conversion and streamlines the marketing process.
The explosion of digital marketing has opened up opportunities in offline channels that can mean major returns for your business.
Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.
Google Ads can make a company more successful if the campaign is implemented correctly.
Your product, service or content won't be enough if customers have a frustrating experience on your website. Here's how to improve the user experience on your site.
Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.
Your company's brand is essentially its personality, and it's important to align it with your values and make it shine through in everything you do.
Millennials are different from other generations in a variety of ways and their shopping habits are no exception.
If you've never used a drip campaign, here's a step-by-step guide to creating one.
Cold emailing is one of the most successful ways to generate new leads for your business.
Projection mapping is a great form of advertising. However, it's important to understand the associated legal issues.
There are so many types of branded content to consider when coming up with your marketing strategy, is vlogging the next big thing?
GDPR has created a more security conscious data-handling environment for every online marketer that cannot be ignored unless very large fines are untroubling.
You'd expect that a lot of traffic coming through to your website would automatically mean more customers and sales, yet it doesn't. Why?
Which is the best online reputation management service for your business?
Looking for a new CRM? Learn how to streamline the process for your business.
Capture more leads and convert traffic with email pop-ups on your website.
With the right marketing, brick-and-mortar stores can still compete.