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From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
Survey Says: The Importance of Survey Data in Marketing
By Max Freedman | August 05, 2020

Survey data can help you better understand who uses your products and services, and why. Using this data to inform your marketing can make your budget go much further. Here's how to do it.

Article
Free Answering Services: Who Offers Free Trials, and What to Look for During Your Trial
By Marisa Sanfilippo | July 24, 2020

While free answering services don't exist, many answering services offer a free trial so you can test how they handle your incoming calls.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | July 21, 2020

Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that could help you grow your business.

Article
12 Golden Rules of Small Business Website Design
By business.com editorial staff | July 02, 2020

To ensure your website does what it's intended to do, there is a set of "golden rules" that should be followed.

Article
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | June 26, 2020

You can't effectively market your products until you know who is likely to need them. Take these steps to pinpoint your ideal clients.

Article
4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | June 19, 2020

Learn how the video game industry's practices can boost your marketing.

Article
How Projection Mapping Is Changing the Ad World
By business.com editorial staff | June 12, 2020

Projection mapping is transforming buildings into works of art.

Article
Why You Should Advertise on Podcasts
By business.com editorial staff | June 11, 2020

Podcasts offer a unique marketing opportunity that has helped many companies explode.

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Digital Receipts: Why Retailers Are Embracing Them
By business.com editorial staff | June 11, 2020

Empower your digital marketing program with data through a digital receipt.

Article
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | June 04, 2020

Check out these common reasons why many e-commerce marketing efforts don't deliver.

Article
How AI Is Changing Digital Marketing
By Sean Cotton | June 04, 2020

Top-performing companies are heavily focused on moving faster, lowering costs and predicting trends. Artificial intelligence makes all of these things possible.

Article
How to Build Social Proof for Your Small Business
By Thomas Griffin | May 29, 2020

Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.

Article
Social Media Stars: How Much Do They Really Make?
By business.com editorial staff | May 25, 2020

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Article
4 Methods to Spice Up Your Direct Mail Marketing
By Kent Moon | May 22, 2020

Direct mail marketing can be competitive. Here are four different ways to ensure your direct mail marketing campaign stands out from the rest, helping you grow your business.

Article
Postage Meters Can Save Your Business Time and Money
By Sean Peek | May 08, 2020

Postage meters are an inexpensive way to make direct mail more convenient.

Article
How to Do Digital Marketing (Even If You Aren't an Expert)
By business.com editorial staff | May 05, 2020

Implementing some simple, basic digital marketing strategies can help grow your business.

Article
How to Change Your Business Address on Google and Yelp
By Max Freedman | May 04, 2020

Follow these steps to notify online customers that you've moved your store.

Article
5 Research-Driven Strategies for Maximizing the Impact of Mobile Coupon Offers
By Dan Slavin | April 26, 2020

A new survey reveals important nuances that directly bear on retailers' success when it comes to using coupons to drive consumer behavior.

Article
How to Sell on Instagram: Emerging Trends and Platforms
By business.com editorial staff | April 22, 2020

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Article
7 Simple Digital Marketing Tips That Work
By business.com editorial staff | April 22, 2020

Reinvigorate your marketing plan by implementing these strategies.

Article
What's a Virtual Answering Service, and How Does It Work?
By Adam Uzialko | April 22, 2020

Have you ever wondered how a virtual answering service can help your small business? Learn more about answering services and call centers, what they have to offer, and how much they cost.

Article
How to Set Up a Marketing Calendar That Actually Works
By business.com editorial staff | April 20, 2020

Manage your promotional content with a schedule strategically designed for success.

Article
Interview Questions to Ask an Email Marketing Manager
By business.com editorial staff | April 16, 2020

Email marketing is a key part of a good digital marketing mix, but the person in charge of this direct channel is often overlooked.

Article
How Your Product Packaging Can Win Buyers' Hearts
By business.com editorial staff | April 14, 2020

A good product package isn't trash; it's a powerful extension of your brand.