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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
Stand Out: Why You Need to Localize Your Website (And How)
By business.com editorial staff | June 13, 2016

If you do business online, then you should be using website localization to increase your international and interstate customer conversion.

Article
Through the Looking Glass: Imagining a Futuristic Marketing Landscape
By Valerie Levin | June 03, 2016

Marketing has evolved significantly from word-of-mouth activity into external buyer education. But what does the future hold?

Article
Ineffective Imagery: The Case for Dumping Stock Photography
By Anna Johansson | April 08, 2016

Are you making the mistake of using stock images in places where original, high quality visuals should be used?

Article
What Budget? 4 Marketing Challenges Only Non-Profits Understand
By Blair Nicole | March 17, 2016

No one understands the challenges of marketing on a shoestring budget quite like a non-profit.

Article
Small Business Blogging: 5 Reasons It Works & Tips for Execution
By Rick Riddle | March 04, 2016

You definitely need a blog for your small business. The benefits are well worth the time. Here are five undeniable ones to consider.

Article
Stay In the Know: How to Keep Up with Digital Marketing Trends
By Jaykishan Panchal | March 01, 2016

It is an undeniable fact that technology has and is continually changing the way we do business, and has made its impact on digital marketing as well.

Article
Come Together: 6 Web-Based Collaboration Tools for Writers and Content Marketers
By Ann Smarty | January 21, 2016

There are great benefits to combining the efforts of numerous experts. Expand your ideas by working together. Tools to help inside.

Article
One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
By business.com editorial staff | January 20, 2016

Back in 2000, Amazon introduced one-click buying to circumvent the typical shopping cart form (name, address and credit card information) and allow people to make purchases with just one click.

Article
Search In the New Year: Understand the Scope of Search Engine Optimization in 2016
By Andrew Lovasz | January 05, 2016

Stay on top of these search engine changes in 2016 to boost your rankings and make your website more relevant.

Article
Make It Shine: 5 Features That Can Make a Good Website Great
By Larry Alton | January 04, 2016

You could argue that no single aspect of Internet marketing is more important than quality web design. Here's how to take yours up a notch.