Marketing and Sales

Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.

With LinkedIn, you don't have to wait for a networking event to make meaningful business connections.

Before paying a social media influencer for posts, find out if their followers are fake.

Looking to increase your small business market share? Find out how to calculate and improve your share of the market.

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

As a business owner, you have to think about how you’re going to reach smartphone users and build an excellent experience that keeps them coming back for more.

With consumer reliance on smartphones, your site must be responsive. It's not an option anymore. Here's how to transform a static site.

Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive.

Give your customer service team a reboot with these tips.

A business can face declining sales for several reasons. Here's what one company did to turn things around.

Learn how to use online and offline marketing to reach more customers for your restaurant.

Advertisers must adapt to new technology or be ignored online.

Learn how to grow with LinkedIn in 2020.

Businesses are feeling uncertain about the outcome of the most anticipated time of the year: the holiday shopping season. Here are some predictions to inform your strategy.

Follow these smart tips to hire and train a professional writer for your business.

Increase sales and brand awareness while reducing risk.

Offering something unique and irresistible to attract prospects is the only way to make sure subscribers will come.

The right approach can be the difference between good results and wasted time.

Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.

These tools and strategies can make email marketing more efficient and less time-consuming.

Effective e-commerce email marketing helps drive revenue in a simple yet impactful way

Discover what a knowledge management system is and how developing one can help your customers.

When managed properly, your sales pipeline can be a rich source of leads ready to be converted to paying customers.

Learn how CRM software can help you run your business more efficiently.

Customer relationship management (CRM) software is a key tool for most modern businesses. Here's how to make your CRM system adapt to your existing business operations.

Learn about the different CRM metrics that are available and how to pinpoint the right metrics to track to propel your business to success.

E-books give businesses a chance to improve their customer relationships.

Creating brand image is a tough task. Here is what it takes.

Do the work now so your business will still be around later.

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.