Marketing and Sales

Can brick-and-mortar stores compete with Amazon's newest service, Prime Now? Here's what you need to know.

If you notice these signs, it could be time to slow down.

Standing out is challenging. Small businesses need to use different methods to make an impression on their audience.

Is your brand taking advantage of email marketing to grow? If not, you're missing out on an opportunity to build strong customer relationships, improve engagement and drive sales.

When done right, email marketing can provide a huge return on investment for businesses.

This CEO shares how to tell which digital channels are your key to success.

Storytelling is a crucial marketing element for small businesses.

Auto-dialers use software that automatically calls phone numbers. They are used in industries ranging from healthcare to sales and can help your business cut costs and boost productivity.

Amazon Business offers some useful features your business can use to boost sales and revenue. Here's how to take full advantage of the tools Amazon Business provides.

When you're building a brand on social media, not everyone who follows you is worth following back. Here's how to tell who you should (and shouldn't) follow.

Learn how A/B testing your ads improves conversion and streamlines the marketing process.

The explosion of digital marketing has opened up opportunities in offline channels that can mean major returns for your business.

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

Google Ads can make a company more successful if the campaign is implemented correctly.

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

There are several strategies you should be using to ensure you stay ahead of your competitors.

Closing a sale is an art. With these five steps, you can close any sale and build an ongoing relationship with a prospect or client.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time?

Your product, service or content won't be enough if customers have a frustrating experience on your website. Here's how to improve the user experience on your site.

Thirty commonly used data analytics terms that every marketer should know to assemble and discern the most meaningful reporting possible.

Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.

Many retirees turn side interests into income. Learn how to make money in retirement.

Your company's brand is essentially its personality, and it's important to align it with your values and make it shine through in everything you do.

Millennials are different from other generations in a variety of ways and their shopping habits are no exception.

Learn how relevance and a focus on savings can boost both sales and the bottom line.

If you've never used a drip campaign, here's a step-by-step guide to creating one.

Decision support systems may provide businesses with more accurate projections, better inventory management and data analysis.

Cold emailing is one of the most successful ways to generate new leads for your business.

One of the many things that make a shopper's heart skip a beat is promo codes. Use discount codes to grow your sales now.

Projection mapping is a great form of advertising. However, it's important to understand the associated legal issues.