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Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
Instagram Best Posting Practices 2020
By Kiely Kuligowski | December 02, 2020

Follow these Instagram best practices to improve engagement and grow your following.

Article
10 Ways to Take Better Social Media Campaign Photos
By Skye Schooley | November 06, 2020

Follow this expert advice to make your photos stand out on social media.

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | October 26, 2020

Wondering if an Instagram business account is worth it? Check out these pros and cons of personal and business accounts.

Article
How to Use Instagram Stories for Business
By Kiely Kuligowski | October 23, 2020

Wondering how to make Instagram Stories work for business? Check out our guide for tips and examples.

Article
8 Tips for Generating More Engagement on Facebook
By Max Freedman | October 20, 2020

Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.

Article
13 Ways to Track Trends on Social Media
By Max Freedman | October 19, 2020

Understanding social media trends enables you to respond accordingly, thus improving your social media marketing strategy. Here's how to monitor social media trends.

Article
The Power of Facebook Messenger as a Marketing Tool
By Simone Johnson | October 05, 2020

Want to use Facebook in your marketing strategy? Here's how to turn its Messenger feature into a marketing tool.

Article
What Marketers Need to Know About People's Social Media Patterns During the Pandemic
By Victor Snyder | August 10, 2020

Social media usage is both increasing and changing in the COVID-19 era. Here are some lessons and new best practices to embrace the trends.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | August 06, 2020

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
By business.com editorial staff | July 01, 2020

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Article
How COVID-19 Has Forced Businesses to Boost Their Online Presence
By Daglar Cizmeci | June 29, 2020

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

Article
5 Best Digital Marketing Certifications
By Kim Lindros | June 22, 2020

Digital marketing is a fast-growing career path with a solid outlook for years to come.

Article
Improve Your Customer Retention with Social Media
By business.com editorial staff | June 12, 2020

You should be building a relationship, trust and loyalty with your social media followers.

Article
Social Media Stars: How Much Do They Really Make?
By business.com editorial staff | May 25, 2020

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Article
8 Ways to Use Social Media to Grow Your Sales
By business.com editorial staff | May 06, 2020

If you sell products online, you can't afford to ignore social media as a marketing tool.

Article
How to Sell on Instagram: Emerging Trends and Platforms
By business.com editorial staff | April 22, 2020

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Article
Yelp, Groupon, Facebook: The Top 11 Sources of Online Restaurant Marketing
By business.com editorial staff | April 13, 2020

There are more resources than ever before for marketing your restaurant online.

Article
Why Every Business Should Be Using Multiple Social Media Accounts
By business.com editorial staff | April 13, 2020

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Spread the love!

Article
Confessions of an Entrepreneur: Technology Leads to New Opportunities
By business.com editorial staff | April 10, 2020

Dean Gallagher of Fresh Folio Design talks about the importance of tech in his business.