Branding

As customer data becomes widely available, many companies are customizing products.

Developing accurate customer personas is key to your company's success.

Technology gives small business the ability to compete with competition of any size.

Podcasts can be a valuable tool to increasing your brand awareness.

Giving users an unethical experience can do long-term harm to your business.

Determining brand strategy is about finding meaning.

If you want to be successful, you have to be on social media.

Use these branding and marketing tips to help potential users discover your new app.

Improve your social media by focusing on engagement.

Here's why you need to use Instagram to create interest in your brand.

Facebook, Twitter and LinkedIn are just the tip of the social media world.

Finance is behind in integrating personalized experiences

Phishing attacks rose by 250% in 2018.

If you're launching a business or service, you really should invest in ads.

Your website's About page wields more marketing muscle than any other piece of content.

Video can help get your business in front of more customers.

Here's an operational guide to building and sustaining an online presence.

This year's social media winners will be those who use these Instagram strategies.

Here are seven ways to build your brand and set yourself apart from other online stores.

Without a USP, your business is like a ship that has lost its rudder.

Integrating a loyalty program into your marketing campaign generates year-round benefits.

Here's how to get the most out of your WordPress site and compete with large retailers.

Draw customers to your restaurant with these web design tips.

Align your blog and social media accounts to improve your brand's voice.

Going global with your e-commerce business requires careful planning and a solid strategy.