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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
How Artificial Intelligence Is Reshaping ECommerce
By Maria Marinina | April 06, 2017

AI will have control over our everyday lives, but only because we want it to.

Article
How to Engage All Your Senses With Print
By Nicholas Brown | March 16, 2017

When it comes to advertising, you can't underestimate the power of the senses

Article
User-Generated Content – More Than Customer Reviews
By business.com editorial staff | March 02, 2017

How You Get More From a UGC Strategy

Article
How Much Can a Bad Review Hurt Your Business?
By Margarita Hakobyan | September 14, 2016

Positive customer review can build your business and negative customer stories can break your business. How much can a bad review hurt you?

Article
5 Ways To Create Quality Content When You’re Too Busy To Write
By Jawad Khan | August 19, 2016

Discover several smart methods and tools to help you create quality content even when you are convinced you have no time.

Article
6 Technical SEO Tips to Increase Traffic and Conversions on Your Website
By Jawad Khan | August 02, 2016

A site with a strong technical SEO foundation makes it easier for search engines to crawl and index its content.

Article
Are You Getting Ripped Off? How to Spot a Poor Digital Marketing Agency
By Paige Geer | July 15, 2016

How can business owners avoid being preyed upon by unethical digital marketing agencies? Here are five signs of a misleading agency.

Article
Magic Ingredients: 25 Great Examples of Infographics Done Right
By Christopher Jan Benitez | July 14, 2016

Bookmark this! Get inspiration from some of the best infographics online and take the best elements fro each to create your own.

Article
Build Your List: How to Get People to Subscribe to Your Blog
By Sarah Quinn | July 08, 2016

Getting people to read your blog is important. But getting them to subscribe is essential if you ever want them to become a customer, that is.

Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Lyndi Catania | June 30, 2016

Spring, summer, winter and fall are more than just seasons, they're opportunities for businesses to thrive.