receives compensation from some of the companies listed on this page. Advertising Disclosure



Get expert advice, best practices, and effective solutions to attracting, managing, and growing your customer base. Check out our resources or ask an expert.

Latest: Advice, Tips and Resources

The Best Live Chat Software of 2022
By Andrew Martins | February 04, 2022

Looking for affordable and feature-rich live chat support software? See our reviews for live chat software for your small or medium business.

Lessons from Big Brands: 4 Customer Service Pitfalls That Will Destroy Your Brand
By Christine James | February 03, 2022

Let's look together at four big customer service pitfalls that can destroy your company's brand and its presence online.

Under Promise, Over Deliver: The Must-Do's of Customer Retention
By Megan Totka | February 03, 2022

It costs five times more to find a new customer than to retain a current one, use these tactics to keep your customers coming back.

Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | February 03, 2022

Great customer service can be a challenge for your e-commerce site because of the lack of face-to-face contact, but it's just as important as in any customer-facing business.

The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | February 03, 2022

The why and how of measuring LTV in B2B industries using customer relationship management software.

The 5 Best Sources of B2B Lead Prospects
By Max Freedman | February 03, 2022

Prospects are the members of your audience who engage enough with your brand that they are likely to become customers. They are critical to generating new business. Here's where to find B2B leads.

Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | February 03, 2022

Southwest Airlines' model of exceptional customer service can be extrapolated to fit the needs of almost any industry if you employ strategies that work for your business.

4 Benefits of Using Social Media to Grow Your Small Business
By Thomas Griffin | February 03, 2022

Businesses that aren't using social media to connect with customers are missing out on huge growth potential.

How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | February 03, 2022

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | February 02, 2022

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | February 02, 2022

Your most valuable asset is your brand reputation. Learn how to protect it.

5 Tactics to Improve the Reputation of Your Online Business
By Thomas Griffin | February 02, 2022

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

5 Ways to Improve Your Mobile Marketing Strategy
By Syed Balkhi | February 02, 2022

As a business owner, you have to think about how you’re going to reach smartphone users and build an excellent experience that keeps them coming back for more.

How to Improve Your In-House Customer Service Team
By Thomas Griffin | February 02, 2022

Give your customer service team a reboot with these tips.

How to Attract Customers to Your Restaurant
By Mark Masterson | February 02, 2022

Learn how to use online and offline marketing to reach more customers for your restaurant.

Holiday Shopping Predictions and What They Mean for Businesses
By Sean Peek | February 02, 2022

Businesses are feeling uncertain about the outcome of the most anticipated time of the year: the holiday shopping season. Here are some predictions to inform your strategy.

17 Helpful Tools to Improve Your Email Marketing Efforts
By Scott Gerber | February 01, 2022

These tools and strategies can make email marketing more efficient and less time-consuming.

How to Create a Customer Knowledge Management System
By Nicole Fallon | February 01, 2022

Discover what a knowledge management system is and how developing one can help your customers.

11 Powerful Reasons to Invest in CRM Software
By Rohit Prasanna | February 01, 2022

Learn how CRM software can help you run your business more efficiently.

How to Make Your CRM Your Company's Most Flexible Tool
By Stella Morrison | February 01, 2022

Customer relationship management (CRM) software is a key tool for most modern businesses. Here's how to make your CRM system adapt to your existing business operations.

How To Create and Write Your Business's First E-Book
By Chris Christoff | February 01, 2022

E-books give businesses a chance to improve their customer relationships.

4 Simple Ways to Boost Engagement With Email Marketing
By Chris Christoff | February 01, 2022

Is your brand taking advantage of email marketing to grow? If not, you're missing out on an opportunity to build strong customer relationships, improve engagement and drive sales.

5 Ways to Improve Your Email Marketing
By Jared Atchison | February 01, 2022

When done right, email marketing can provide a huge return on investment for businesses.

3 Lessons Modern Marketers Can Learn From History's Greatest Advertisers
By Matt Shealy | January 31, 2022

Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.

How to Make Money in Retirement: A Guide to Turning a Hobby into a Side Business
By Chad Brooks | January 25, 2022

Many retirees turn side interests into income. Learn how to make money in retirement.

Using Coupons to Drive Engagement and Retention
By Sean Peek | January 20, 2022

Learn how relevance and a focus on savings can boost both sales and the bottom line.

How to Create an Email Drip Campaign for Increased Engagement
By Thomas Griffin | January 14, 2022

If you've never used a drip campaign, here's a step-by-step guide to creating one.

How to Write an Effective Cold Email
By Sean Peek | January 11, 2022

Cold emailing is one of the most successful ways to generate new leads for your business.

The Best Online Reputation Management Providers of 2022
By Skye Schooley | December 21, 2021

Which is the best online reputation management service for your business?

How Small Businesses Are Using Chatbot Technology
By Eduardo Vasconcellos | December 07, 2021

Learn about the latest chatbot technology and how you can use chatbots to improve customer interactions, reduce call times, and increase revenue.