Customers

Accepting debit and credit card payments is easy with PayPal. Here's how to do it.

Building a customer journey compels you to understand how your customers engage with your brand and their experience toward making a purchase.

Social media usage is both increasing and changing in the COVID-19 era. Here are some lessons and new best practices to embrace the trends.

What are the changing dynamics of retail and escalating customer expectations due to the COVID-19 pandemic? How can online businesses stay competitive?

Want more people to read your emails? Here is how to engage your subscribers more efficiently and boost email marketing ROI.

Is outsourcing customer service right for your business? Before you outsource your customer service to a call center, understand the pros and cons.

Learn the best ways to handle customers who refuse to follow health and safety policies.

Call center systems can help you improve your customer service and sales calls. Here's what they can do.

You can't effectively market your products until you know who is likely to need them. Take these steps to pinpoint your ideal clients.

You should be building a relationship, trust and loyalty with your social media followers.

Empower your digital marketing program with data through a digital receipt.

When you start a business, you need to understand your target market at a fundamental level at the very beginning.

When you open an account, you begin the process of building the account. Here are some useful tips for managing the process.

Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.

Direct mail marketing can be competitive. Here are four different ways to ensure your direct mail marketing campaign stands out from the rest, helping you grow your business.

The ideal payment processes are rooted in the preferences of your customer – not those of your staff, or even your ideal business model.

At a time when people are largely stuck at home and most content is surrounding only one topic, businesses have to be extra creative in how they reach people.

Follow these 10 customer retention strategies to keep your customers loyal to your business during the coronavirus crisis.

If we were to try to categorize all the data privacy trends under one heading, it would most likely be an attempt to better regulate how private information is used.

Sales may be few and far between today, but smart business owners can spend their downtime laying the foundation for "sales for tomorrow."

A new survey reveals important nuances that directly bear on retailers' success when it comes to using coupons to drive consumer behavior.

Emotional intelligence is a valuable skill in any career but even more so in sales.

Whatever product or service you sell, stay on top of consumers' shopping behaviors.

Using online and in-person methods can help you grow a loyal brand following.

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Spread the love!

Looking to predictably grow your brand? Look no further than Facebook retargeting.

In a crisis like the COVID-19 pandemic, many businesses and their customers are left in the lurch. Follow these steps to communicate effectively with your audience during this or any other crisis.

Big data has significantly changed the way businesses market on social media.

The most important thing in marketing is to retain your most profitable business customers