Marketing Strategy

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

Follow these tips and predictions to step up your email marketing in 2021.

Learn how unified data gives you a single view of your customers for your marketing and fraud control teams.

Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.

If you're smart and strategic about it, you can use social media to sell products, raise investments and get more eyes on your brand.

Is MMS or SMS the better option for your small business's text message marketing campaign?

SMS messaging can be used as part of a text message marketing campaign to reach customers directly on their mobile device.

Here, we look at how a business can establish decent momentum with only a handful of resources.

Here are some actionable steps you can take to make current company blog posts into YouTube videos.

To make the most of your email marketing efforts, you must find ways to keep your messages out of your customers' spam folders.

Follow these Instagram best practices to improve engagement and grow your following.

E-commerce is becoming a staple of many businesses, so it's important to have a digital marketing strategy that aligns with online selling.

These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions.

Social media marketing is key to a modern business's success. This guide explains how to create a successful social media marketing campaign.